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Posted by Nicole Rodrigues

Why Marketers & PR Pros Must Think Like Entrepreneurs

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Nicole Rodrigues is the founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with over 20 years of experience. getty There are some professions where it is advantageous to “stay in your lane.” Politicians, engineers and medical personnel are often required to think inside the box according to their profession’s […]

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Posted by Nicole Rodrigues

How To Protect & Amplify Your Brand In The Midst Of Economic Uncertainty

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Nicole Rodrigues is the founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with over 20 years of experience. Getty As federal officials warn us of a potential economic crisis and a rising unemployment rate, preparation is needed to mitigate some of the budding side effects of these changes. Strategic […]

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Posted by Nicole Rodrigues

How To Create The Public Relations Agency Of The Future

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Nicole Rodrigues is the founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with over 20 years of experience. getty Times continue to change, and with change comes the opportunity for progress. Having worked in PR and marketing for over two decades, I can safely say the old agency model is […]

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Posted by Nicole Zhao

7 Insights For Marketers Hoping To Connect With Chinese Americans

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Nicole Zhao, Managing Director of InVizible getty Chinese consumers are an undeniably powerful segment of the global consumer market, with their spending expected to double over the next 10 years, reaching $12.7 trillion by 2030. Within the U.S., the influence of Chinese consumers is also on the rise. Asian Americans as a whole (among which Chinese […]

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Posted by Nicole Rodrigues

Why Integrated Marketing Communications Is Crucial To PR Pros’ Survival

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Nicole Rodrigues is founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with 19 years of experience. getty I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for […]

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