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Nicole Zhao, Managing Director of InVizible getty Chinese consumers are an undeniably powerful segment of the global consumer market, with their spending expected to double over the next 10 years, reaching $12.7 trillion by 2030. Within the U.S., the influence of Chinese consumers is also on the rise. Asian Americans as a whole (among which Chinese […]
Nicole Rodrigues is founder & CEO of NRPR Group, and a strategic publicist & digital marketing pro with 19 years of experience. getty I’m often surprised when I still encounter public relations agencies whose entire media strategy consists of pitching news via press releases and just hoping for the best. Perhaps I should thank them for […]