Rather Than ‘Always Be Selling,’ Try ‘Always Be Conversing’
President of Sinch for Marketing. getty Delivering a superior customer experience (CX) is an essential practice for brands seeking to build loyalty and trust. According to PwC, 73% of consumers rate CX as a crucial factor in the purchasing decision. Over the last 18 months, quarantines and social distancing drove people to digital spaces and away from physical […]