Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Global Awards getty Without a doubt, the past decade has seen enormous changes in how we consume media. Traditional broadcast television has largely been replaced by streaming, and radio has been replaced by podcasts and digital platforms […]

Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Global Awards getty Understanding how consumers search and what kind of content they search for is vital when it comes to developing effective strategies for search engine optimization in Latin America (Latam). When we think about search […]

Patrick O’Neill Managing Partner of Sherlock Communications and named Latin America’s Best PR Professional 2020 by PR Week Global Awards getty With its large, fast-growing and increasingly online population, Latin America is a priority market for e-commerce. This is ever more true since the beginning of the Covid-19 pandemic. More trustworthy payment methods and store […]