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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Posted by Yanie Durocher

NFTs: The Fashion Industry’s Future Baby

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Yanie Durocher, founder of POMPOM Creative; propelling fashion brands through PR/Social, Production, Digital Clothing/Web3. IG @YanieYanson getty When we first started hearing about non-fungible tokens (NFTs), the word was immediately on everyone’s lips. As Google Trends shows, the word “NFT” was searched even more than “crypto” in 2022. You probably know at this point what […]

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Posted by Yanie Durocher

Is The Fashion Industry Ready For A Metaverse Mindset Shift?

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Yanie Durocher, founder of POMPOM, focused on fashion/lifestyle brands in China; PR, Social media and Content production. IG @YanieYanson getty As many tools have put us face to face with new digital experiences in the past several months, the world is starting to perceive reality in a completely new way. While it’s not easy to […]

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Posted by Yanie Durocher

Women Empowerment Through Entrepreneurship And Resilience

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Yanie Durocher, founder of POMPOM, focused on fashion/lifestyle brands in China; PR, Social media and Content production. IG @YanieYanson getty As the Dalai Lama said in a 2013 article: “Biologically, females have more potential. Females have more sensitivity about others’ wellbeing.” In a male-dominated world, being a female entrepreneur is both tough and an incredible life choice. […]

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Posted by Yanie Durocher

How AI And Mass Customization Could Change The Fashion Industry

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Yanie Durocher, founder of POMPOM, focused on fashion/lifestyle brands in China; PR, Social media and Content production. IG @YanieYanson getty With more than 2.14 billion people being digital buyers (almost 30% of the world’s population) and many companies offering extremely user-friendly shipping processes, our homes have turned into fitting rooms. We buy clothing online, we receive […]

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Posted by Yanie Durocher

Shifting From The Unconscious Fashion Cycle

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Yanie Durocher is founder of POMPOM Creative, focused on fashion/lifestyle brands in China for PR, social media and content. IG @YanieYanson getty It’s known that the fashion industry is extremely energy-consuming and polluting. What is not discussed enough are the measures that are already being taken that seem to work and how brands can communicate these […]

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Posted by Yanie Durocher

2021: A Year Of Agency Challenges, Post-Covid Reactions And Scalability

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Yanie Durocher is founder of POMPOM Creative, focused on lifestyle brands for China’s marketplace for PR/social/content. IG @YanieYanson getty 2020 was a huge catalyst for change, disrupting not only the way we work but also the future plans of how we thought a business should operate. I remember one of my good friends telling me last […]

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Posted by Yanie Durocher

Riding The Loungewear Wave After Covid-19

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Yanie Durocher; founder of POMPOM Creative focused on lifestyle brands for China’s marketplace for PR/Social/Content. IG @YanieYanson getty Every crisis generates innovation. Just look at the fashion industry. Even in the past, some of the best designs and concepts came out of a crisis.  Chanel created its womenswear couture pieces from foraged textiles when the Second […]

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Posted by Yanie Durocher

A Mindset Shift In China For The Future Of Fashion And Its Supply Chain Shock

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Yanie Durocher; founder of POMPOM Creative focused on lifestyle brands for China’s marketplace for PR/Social/Content. IG @YanieYanson getty After Covid-19, we’re coming to a final setback in how we’re thinking of producing, using and disposing of apparel. Fashion is one of the key contributors to global pollution and waste, where it has now come to a dead […]

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