How Leaders Can Crack The Storytelling Code For A Gen Z Audience
President, The Pollack Group, Adjunct Professor at USC Annenberg School for Communication and Journalism. getty Storytelling is a popular, age-old form of communication—starting from word-of-mouth to early hieroglyphics. It then falls to the storytellers to find the means to penetrate the receiver’s psyche, soul and essence to attain the desired results. Achieving leadership in storytelling […]