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Posted by Randy Shattuck

To Grow Your Mid-Size Professional Service Firm, Think Carefully About Your Promise

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

At The Shattuck Group, Randy empowers mid-sized service firms to break through to their next level. getty I have said for many years now that the nature of selling professional services is all about promise. Because services are intangibles, clients sign agreements and begin paying money without taking possession of something physical that they can look […]

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Posted by Randy Shattuck

If You Want To Grow Your Midsize Professional Service Firm, Align Your Leaders

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

At The Shattuck Group, Randy empowers mid-sized service firms to break through to their next level. getty When I started my business in 1998, we had one mission. We wanted to be the best marketing firm on the planet for midsize professional services firms. For 10 years, this mission guided us until it became clear that […]

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Posted by Randy Shattuck

Prospect, Originate, Navigate: How To Fill Your Professional Service Pipeline

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

At The Shattuck Group, Randy empowers mid-sized service firms to break through to their next level. getty For 25 years now, I’ve been privileged to work with dozens of mid-size professional service firms. In nearly every instance, the leadership teams guiding these companies have one overarching goal: to break through plateaus that hold them back so […]

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Posted by Randy Shattuck

When RIAs Embrace True Wealth Management, Their Clients Stay For Life

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

At The Shattuck Group, Randy empowers midsize service firms to break through to their next level. getty I’ve said for years that RIA should actually read “rIa” — with the capital I in the middle representing independence. In a previous article, I’ve described why independence is so important to differentiation within the financial services industry. But there […]

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Posted by Randy Shattuck

Why RIAs Should Value And Promote Independence

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

At The Shattuck Group, Randy empowers midsize service firms to break through to their next level. Getty Independence is the very center — the heartbeat if you will — of the RIA value proposition. Yet, I see so few RIAs actually promoting or even talking about independence. I believe this is a huge missed opportunity. One […]

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