Recognized leader in digital transformation, partner at Highbridge, founder of Martech Zone, public speaker, author, podcaster & consultant. getty Many companies are under immense pressure right now to reduce expenses while increasing acquisition, retention and overall customer value. Digital transformation offers one of the clearest opportunities to do this with the following direct benefits: • […]

Recognized leader in digital transformation, partner at Highbridge, founder of Martech Zone, public speaker, author, podcaster & consultant. getty Years ago I spoke to a local group about marketing and its return on investment. When I first started my own agency, I was surprised at the pushback from companies who were seeking our marketing services. […]

Recognized leader in digital transformation, partner at Highbridge, founder of Martech Zone, public speaker, author, podcaster & consultant. getty Increasing overall business results can start with reviewing and deploying improved analytics tagging on your company’s site. Let’s say your data reveals outstanding conversion rates from search engine traffic that are significantly higher than ads or […]

Recognized leader in digital transformation, partner at Highbridge, founder of Martech Zone, public speaker, author, podcaster & consultant. getty Our firm helps clients digitally transform the user experience of their visitors online. During this process, we’re often met with resistance within the organization on the solutions we develop. Existing employees who have institutional knowledge have […]

Recognized leader in digital transformation, partner at Highbridge, founder of Martech Zone, public speaker, author, podcaster & consultant. getty Our firm helps very large organizations to implement technology that increases data accuracy and automation while improving customer experience. While that’s an overly simplified description, the inner workings of digital transformation are quite complex, and the success […]