Partner, Chief Strategy Officer at RUNNER Agency. getty The marketing landscape continues to change rapidly. For medical practices, there are some exciting and challenging new trends and changes to be aware of in 2023. Let’s take a look at three of the most important ones, including why each is important and what it means for […]

Partner, Chief Strategy Officer at RUNNER Agency. getty One of the most important things you can do when marketing a medical practice is to set basic expectations for how your marketing investment will perform. You can do this by understanding a few foundational KPIs and some performance benchmarks. This is particularly important if you’re investing […]

Partner, Chief Strategy Officer at RUNNER Agency. getty Search engine optimization (SEO) has become a primary long-term marketing strategy for many medical practices. Yet a successful SEO approach for medical practices is different than other industries. But just like any SEO, not all traffic will turn into patients. In this post, I’ll uncover five medical […]

Partner, Chief Strategy Officer at RUNNER Agency. getty How long has it been since you updated your practice website? Most doctors struggle to make enough time for marketing, but your practice website is the foundation for almost everything else you do in marketing. As such, it deserves special attention. Here are five signs it may […]