Greg Salmon is a Partner at Agent3, and leads global customer strategy and success activities. getty As long as humans have existed, storytelling has been an essential part of communication. It’s how cavemen survived, it’s how the ancient Greeks immortalized moments of sorrow, war and celebration, and it’s the glue that unites generations of families […]

Greg Salmon is a Partner at Agent3, and leads global customer strategy and success activities. getty The modern commercial world is getting personal. In the B2C world, sellers want to build one-to-one, highly personalized relationships with buyers, so they trawl cookies, first-party volunteered information and anything else they can ethically use to understand the needs […]