“I have never seen a kid work so hard at being lazy.” A teacher once said this to my parents. However, she didn’t mean it in a demeaning way. She was impressed with me. I stayed after school and automated an Excel sheet so that the data entry I was in charge of for our […]
Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local search, they are just the tip of the iceberg of a successful local SEO strategy. Content plays a bigger role in local SEO than you […]
The practice of making gated content available for download on company websites has seen massive adoption. It provides a viable way for businesses to gather their site visitors’ contact information so that they can identify potential prospects, qualify leads and, hopefully, convert them into sales. The biggest challenge in deploying gated content as a marketing […]
The pandemic has seen many people camping out in front of their televisions and other streaming devices. More individuals than ever before now spend large amounts of time binge-watching their favorite streaming video content. In an environment so ripe for reaching target audiences, streaming ad spend has increased this year and is still on the […]
