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6 Checkout Page Examples And How To Optimize Them

December 5, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Shopping cart abandonment continues to be a major pain point for ecommerce store owners. According to Baymard Institute, the average online cart abandonment rate is 69.99%, which translates to 7 out of 10 shoppers not completing their purchase. That’s an alarming statistic, but it’s even more worrisome when you realize that the abandonment rate for […]

Posted by TunedUp Media

Google Introduces New Search Labels For Coupons & Promos via @sejournal, @MattGSouthern

November 1, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. Google is a central part […]

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Google Shopping Searches On Desktop Get More Visual via @sejournal, @MattGSouthern

October 20, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. In an example from Google shown below, you can see how search results for product category pages contain a whole row of thumbnail images. Presumably, the images are pulled from the pages linked to in search […]

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Google Shopping Ads: How To Set Them Up via @sejournal, @siliconvallaeys

August 31, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google Shopping ads are visual ads that appear when a user searches for a product on Google. Here’s an example of Shopping ads when a user searches for [pour over coffee]. Screenshot from a search for [pour over coffee]. Annotations by author, Google, August 2022 This ad format is uniquely engaging. It shows additional information […]

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Microsoft Bing Adds Coupon Codes To Shopping Searches via @sejournal, @MattGSouthern

August 10, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Microsoft Bing is adding new annotations to shopping search results, including active coupon codes for retailers’ websites. Now there’s no fear of missing out on an opportunity to save money when shopping online. Bing will tell you right in the SERPs if there’s a coupon or promotion available. In a blog post, Microsoft states: “Ever […]

Posted by Expert Panel®

11 Ways To Successfully Livestream A Shopping Event With An Influencer

April 25, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Livestream shopping is all the rage in China at the moment, generating hundreds of billions of dollars in revenue last year and still growing. With this phenomenon catching on with consumers globally, companies in every country are trying to figure out the best way to jump on the livestream shopping bandwagon. As businesses around the […]

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Getting Started With Google Shopping’s Free Product Listings via @sejournal, @jasonjzotara

April 22, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

The Google Shopping platform allows users to search millions of products across thousands of stores to find the item they are looking for in seconds. With a tagline that emphasizes the mission to help consumers “find the best products, prices, and places to buy,” Google Shopping is poised to transform the way consumers purchase products. […]

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Google Ads Performance Max Replaces Smart Shopping & Local via @sejournal, @brookeosmundson

January 30, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022. Performance Max campaigns were first introduced in November 2021 as a way for Google Ads users to get more out of… Following a successful launch, Performance Max will soon become the only campaign type for businesses running […]

Posted by Spencer Hadelman

How To Navigate Your Marketing This Holiday Season

October 19, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Spencer Hadelman, CEO at Advantage Marketing. getty The holiday shopping season is coming up fast, and the madness will begin before we know it. Timing is crucial for brands when it comes to marketing tactics this time of year. It’s never too soon to start thinking about how to leverage the holiday fever to maximize the […]

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