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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Posted by Danielle Wiley

Here’s Why YouTube Shorts May Be A Brand’s Best Friend In 2023

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty If there’s a single type of content that is now officially king, it’s mobile-friendly short-form video. You’re probably thinking, “Great, so my business should be running to TikTok, right?” TikTok may […]

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Posted by Danielle Wiley

6 Influencer Marketing Trends To Watch For In 2023

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty As we approach the end of yet another unique (and often unpredictable) year for consumers and businesses alike, it’s a natural time to be looking ahead. What on earth may be […]

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Posted by Danielle Wiley

Holiday Season 2022: Influencer Marketing Tips And Advice

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty Record inflation, high gas prices, lingering pandemic impacts, supply chain issues—there’s no doubt about it, brands are in for another unique holiday season. While last year’s holiday trends offer useful insight […]

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Posted by Danielle Wiley

Cause Marketing With Social Media Influencers: 4 Reasons It Works

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty When you think of successful influencer marketing, do you think of how influencers can help sell things, or how they can help the world? I think most of us tend to […]

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Posted by Danielle Wiley

How Brands Can Connect With Millennials: 5 Key Strategies For 2022

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty Millennials’ buying power currently eclipses that of other generations, and older members of this cohort are now poised to move into their prime earning and spending years. The generation includes about […]

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Posted by Danielle Wiley

Influencer Marketing: 3 Critical Strategies For Highly Regulated Industries

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an award-winning agency that specializes in influencer marketing with a focus on B2C nano and micro campaigns getty Recent estimates of U.S. spending show how influencer marketing has evolved into an increasingly mainstream strategy for modern brands. This year alone, marketers are expected to spend $16.4 billion on influencers […]

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Posted by Danielle Wiley

Here’s Why Geotargeted Influencer Marketing Changes The Outreach Game

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In the ever-expanding world of influencer marketing, the sheer number of potential partners and topic niches can seem overwhelming. With one recent report estimating that there are over 200 million creators of various kinds, the main […]

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Posted by Danielle Wiley

3 Big Myths About NIL Influencer Marketing That Brands Need To Know

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college athletes to profit from their names, images and likenesses (NIL). Now college athlete endorsements are on […]

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Posted by Danielle Wiley

Here’s How Brands Can Authentically Connect With Gen X

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Have you heard the joke about how Gen X’s favorite song is “Don’t You Forget About Me”? As the smallest generation, sandwiched between baby boomers and millennials, we’re used to being overlooked. But here’s a serious […]

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Posted by Danielle Wiley

Influencer Marketing Authentication: First-Party Data Changes Everything

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty In all the ongoing buzz around influencer marketing and its ever-growing appeal to brands of all kinds, there’s one topic that rarely gets mentioned: the importance of first-party authenticated data. Admittedly, data integrity in influencer marketing […]

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