Research Reveals TikTok’s Impact On Consumers’ Purchase Journeys via @sejournal, @gregjarboe
TikTok shares the second installment of its Path-to-Purchase Report, a study that shows TikTok’s impact on consumers’ purchase journeys – from discovery to consideration to post-purchase evangelism. The latest research gives brands several interesting insights into how they can harness the platform not only to drive culturally relevant conversations but also to supercharge their sales. […]