8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know via @sejournal, @MaddyOsman
Brands often turn to freelance writers or marketing agencies to scale up content production. But that’s not always a smooth process. A 2021 Semrush report shares that in-house content teams face frequent issues with outsourced writers: Lack of hands-on experience or knowledge (49%). Low-quality content (42%). Multiple edits (36%). Lack of consistency due to different […]