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TikTok Shopping 101: Everything You Need To Know via @sejournal, @jasonjzotara

June 17, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Without question, TikTok was the #1 most downloaded social media app in Q1 of 2022. The platform already has over 1 billion active users, and though it started out as a music-focused app that encouraged people to sing along to their favorite songs, there is now a wide variety of content featuring more original videos […]

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Is RankBrain A Ranking Factor In Google Search? via @sejournal, @MattGSouthern

February 20, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results. That assumption isn’t far off, but not every component of Google’s search algorithm is a ranking factor in and of itself. In this article, we’ll investigate the claims around RankBrain as a ranking […]

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12 Exciting Trends In Martech Helping Agencies Do Better Work

February 15, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Without the specific technologies they need to streamline operations, optimize marketing processes and maximize efficiency in place, marketers’ efforts may not have the desired effect. Agencies must produce excellent, measurable results for clients if they hope to retain their business. Consequently, it’s critical to take the right approach to leveraging martech to help agency teams […]

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How Much Can You Trust Recommendations In Google Ads? via @sejournal, @timothyjjensen

January 24, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible box. The notification bell turns red, alerting you to the fact that you have several recommendations waiting. Suggested budget increases appear right next to the graph at the top […]

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Are Outbound Links A Google Search Ranking Factor? via @sejournal, @mirandalmwrites

January 10, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

You can’t throw a stone in SEO without hitting a link builder. Since Google’s earliest days, links are – and have always been – an integral part of search optimization. But what about outbound links? These are the links in your content (the source) that point to a different website (the target). But are outbound […]

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15 Ways To Develop A Customer-Centric Content Strategy

February 25, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Content marketing is a great way to get in front of and bring value to consumers without going overboard on your sales pitch. However, it can be tough to strike a balance. Your content shouldn’t completely ignore your offerings, but you want to make sure it adds value for your customer first. That’s why developing […]

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13 Exciting Livestreaming Ideas To Connect With Target Audiences

February 17, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Livestreaming is an innovative way for brands to reach people in a natural, unscripted fashion without blowing their marketing budgets on costly video productions that are more challenging to create. When real people are able to talk directly to existing and potential customers in real time while providing valuable advice, the business gains their trust; […]

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These 12 Tips Show Companies How To Create The Best Branded Podcasts

November 17, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

A podcast can be an excellent way for businesses to market to their target audiences. However, without a strategic plan, creating a branded podcast can quickly become a convoluted and frustrating pursuit. Once you’ve outlined the objectives that a podcast will help you achieve, you need to map out next steps, from defining how to […]

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