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Posted by Brad Zeifman

Brand-Agency Relationships: The Art Of Being Upfront In The ‘New Business’ Process

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Brad Zeifman, Co-founder & Chief Revenue Officer, SHADOW. getty For brands and agencies, the new business process is an age-old song-and-dance, with both sides trying to signal who they are and what they’re about without fully pulling back the curtain on themselves. I’m here to encourage both sides to break free from that tradition. When […]

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Posted by Brad Zeifman

You Are What You Attract: Letting Your Agency’s Core Values Chart Its Path Forward

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Brad Zeifman, Co-Founder, SHADOW getty The laws of attraction apply at the organizational level, too. In order to draw in the kind of brand partners you are most compatible with for the long term, you first must have a clear sense of your own core values, strengths, improvement areas and goals as an agency. Establish […]

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