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Founder and CEO of Media Bridge Advertising® getty “We’re looking for a national agency.” “At some point, we want to work with a national agency.” “When we enter our tenth market, we’re going to look for a national agency.” A few years ago, a Minnesota-based company was having issues with its national media-buying agency. On paper, […]
Founder and CEO of Media Bridge Advertising® getty When I started my business in 2010, I soon noticed an interesting pattern: It was easy to get a first meeting with a potential client, but it was nearly impossible to get a second one. Was it because I was young and inexperienced? No. I was in my […]