What Is Puffery & How It Affects Your Brand Reputation via @sejournal, @brookeosmundson
As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business. Some common ways we can create awareness and brand authority include: Promoting positive perceptions of the brand. Stating how the user benefits from the product. Showcasing differentiation from the […]