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What do you think the No. 1 factor is in determining whether or not a customer returns to a restaurant? Most people might say the food. If the food’s great, they’ll be back. But that’s not usually the case. Service tends to be the leading factor. After all, poor customer service will drive customers away even if […]
E-commerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]
Four years ago, there were just 3 million active advertisers on Facebook. As of 2017, more than 5 million brands were advertising on Facebook. So far this year, another 1 million have entered the fray. This clearly shows how important Facebook marketing has become for businesses today – not to mention all the other popular social networks […]
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing to fall short on the priority calendar. Social […]
Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change […]