Get More Home Improvement Contractor Leads with This Digital Marketing Guide!
If you’ve noticed that it’s harder to get home improvement contractor leads than ever before, you’re not alone. Marketing campaigns that work the best today didn’t even exist a few years ago. If you want to stay competitive on Long Island as a New York home improvement contractor, then this digital marketing guide for contractors will detail exactly how you can make that happen.
Great digital marketing is made up of art and science. On the art side, you have to be creative, unique, and different in how you use digital marketing tools. On the science side, you have to be methodical and able to track digital marketing results that help increase your home improvement leads.
Home improvement contractors have everything to gain and almost nothing to lose by using a digital marketing agency. In today’s digital world, digital marketing expertise is an essential part of marketing your business. It’s one of the only ways you can grow your home improvement contracting business.
2020 is around the corner, and with it comes future growth and development possibilities for your business. You should get a core foundation and framework marketing strategy in place now so your digital optimization campaign can hit the ground running.
Top Online Platforms for Home Improvement Contractors
Every home improvement contractor knows their internet presence needs to be widespread on the online platforms that recommend contractors to prospective customers. You want to be able to optimize the business listings on these platforms, so your phone never stops ringing. The five most common online platforms that help drive business growth for home improvement contractors are:
- Home Advisor
- Angie’s List
- Porch
- Houzz
- Craftjack
Digital marketing agencies want to match your content, ads, and landing pages to the customer’s level of interest and intent to purchase your product or service. The five online platforms we’ve listed do a lot of the heavy lifting for you as the potential customer is already primed to purchase home improvement services. All you have to do is make sure the potential customers can find your home improvement business website with detailed information that’s easy to peruse.
The question becomes, how do you do that with the above online platforms?
Home Advisor
Home Advisor recommends home improvement contractors need to market now more than ever before. Digital marketing agencies provide methods that allow you to gain insight into how you can reach the ideal customer base at the right time. They also let you reach the customers when they need your services through these platforms.
Content marketing is an important digital marketing tool that adds value through the connections you make from it. Social media and platforms like Home Advisor are set up for reaching customers and then nurturing them along. The process helps ensures they’re not only customers today but also stay with you every time they need home improvement services.
What’s more, these customers will increase your network through their online recommendations and referrals through the platforms.
Angie’s List
Angie’s List was using social media communication before many people realized the power behind social media communication and content. Content and reviews on your website mean you grow in ranking with Google searches. But you usually only grow in rankings if your content is great and relevant.
That’s why an exemplary digital marketing agency is so vital to help write quality content, which in turn can grow your business. Most people are unaware that Angie’s List was purchased by IAC, who’s also the owner of Home Advisor in 2017. Angie’s List still operates independent of Home Advisor and has some unique digital marketing structures that help grow home improvement contractor businesses.
Stay on the List
Angie’s List still provides some definite digital marketing benefits for home improvement contractors. Some of the benefits are:
- Homeowners sign up for free and let Angie’s List know what type of contracting work they want as well as project details
- Many of Angie’s List home improvement contractors have been on the service for over ten years and give it a lot of credit for their business growth
Contractors get good leads with customers that are already interested in their services for a home improvement project. But contractors have to stay on the list to receive high internet visibility in their local business area.
Porch
Porch is unique in that its subscription-based and targets your service and business area. Contractors can choose which leads they want to pursue because homeowners list their home improvement project details on the website. If your digital marketing campaign, content, website, SEO optimization, etc. aren’t compelling, reputable, easy to use, easy to find, and more, your company stands very little chance against the one who does offer those things.
It doesn’t matter how many customer leads are handed to you. If you can’t present your company in the best possible way, using the latest and greatest digital campaign marketing solutions, you will rarely gain ground against your competition that’s using those tools.
houzz
The platform for houzz is free, and its set-up like Facebook. Contractors create profiles, and homeowners go there to find home improvement contractors. Customers read all about you and your home improvement abilities.
Contractors can also advertise their business on houzz if they want. The downside of houzz is even if you pay for advertising other contractors can jump in front of you in rank and visibility. Your home contractor business profile must be kept updated with relevant content, SEO optimization, and more if you want to garner customers using the site.
That’s because houzz is very clear that the quality of your profile and content is what determines your performance rank in gaining customers.
Craftjack
On Craftjack, you create your home improvement contractor profile, and your company’s social media and outreach is guided by Craftjack’s Lead Manager tool. The Lead Manager Tool also gives your company incoming leads and tracks your completed jobs. Any new possible customer leads are given to you by email and text alerts.
Once the homeowner hires you they share your profile, and you gain traction with other leads. Again, it’s important to realize that without a profile that uses the greatest and best content, SEO optimization and more customers can be hesitant to move forward. Only a digital marketing agency can help you create a quality profile and relevant content using digital tools that attract potential customers.
Home Improvement Leads
Are you a part of the home improvement contractors that received over $350 billion in recent years? Maybe you’re a part of the home improvement contractors that were part of the 2% growth per year since 2015? If you weren’t a part of either, you need to ask yourself what you can do to increase your home improvement leads and grow your business?
Your planned lead generation strategy needs to fit the current market for your industry. You need to consider using digital marketing services like web design, social media, SEO, email marketing, PPC ads, and review management to help grow your business astutely. Content marketing fits into the equation by using engaging blogs and guides with home improvement tips.
A digital marketing agency will help you build a customer relationship system that keeps your readers engaged with communication that answers their questions or gives them suggestions. You can also tailor your email marketing, so it becomes a powerful tool. You can tailor your content email message, so you receive maximized results.
Since your business is located in a specific area near Long Island, NY, you want to generate leads through local SEO searches. What that means is your home improvement contracting company appears in search results with a local map of service area below your contractor listing. Many home improvement contractors are considered service area businesses, and once Google lists you as such, you start seeing your ranking grow in your work service area.
Digital Marketing Agency Services
Your PPC advertising does more than target keywords directly connected to the home improvement niche. A stellar digital marketing agency will make sure you’re also targeting potential customers who are searching for similar services in what you offer. For instance, in the industry of home improvement contracting you may focus on targeting customers who are just beginning to think about remodeling a spare bedroom.
You also want to use geo-targeting which focuses on customers who live in your home improvement business geographic location. In July 2018 how fast your mobile page loads factored into your ranking when customers look for a home improvement contractor. That’s critical in the home improvement industry because your average customer age is between 35 – 64 years old.
These are the very people and demographic most likely to use mobile, digital devices when searching for home improvement contractors. If your business is buried at the bottom of the search, they may never find you, and you’ve lost a potential customer.
What Do You Need To Do Next?
You don’t want to start down a path with a digital marketing agency if you don’t know what marketing result you’re seeking. The value you get from an exemplary digital marketing agency has unlimited benefits in gaining home improvement leads. For steady and consistent growth, you want to find a digital marketing agency that best fits your goals and objectives.
No matter what your digital marketing goals are, reach out to TunedUp Media Digital Marketing Agency. TunedUp Media has over twenty years of business and eCommerce experience and knowledge to help provide the growth and development your contractor business deserves.
