GettyGetty We live in a world of big data, where endless amounts of information can be stored in the cloud at an ever-decreasing cost per byte of storage. While this may sound great to data-driven marketers, the blessing of cheap storage and increasingly simple application programming interface (API) connections between data sources can quickly enough […]
GettyGetty A couple of years back, mobile internet usage surpassed that of desktop. Consequently, a mobile-first approach dominated 2018. Voice assistants also came of age last year, with more than 35 million Americans owning a voice-activated smart assistant. As mobile capabilities grow by leaps and bounds, and significant advancements are made in the field of […]
GettyGetty Believe it or not, the grocery industry is getting some major cool points. Grocery chain Stop & Shop recently announced that it will be partnering with Robomart and officially begin testing self-driving vehicles this spring. These vehicles will essentially serve as “mini grocery stores on wheels.” Customers will be able to call the vehicles through an app, […]
Businesses with wide-ranging consumer bases often struggle to reach all their customers. While they want to appeal to their broad demographics, it’s important to personalize marketing for customers in different geographic areas. Achieving quality local marketing can be difficult for brands with customers from various locations; but with the right approach, it’s certainly possible. We asked […]
GettyGetty You’re at a conference. It’s day three. Your head is pounding from the crappy wine at last night’s mixer. Your lips are blue because some air conditioning fanatic set the thermostat to 50 degrees Fahrenheit. You’re in the back row by the electrical outlet, checking email. Then, you hear the words: “Our correlation study […]
GettyGetty If you were to rate your marketing on a scale of 1-10, with 1 being the worst and 10 being the best, how would you rate it? I have asked this question hundreds of times over the years and have kept a log of the results. The average answer is 4.3. Most businesses admit their […]
GettyGetty Every year CES showcases the cutting edge of technology and the direction of the future. This year’s CES did not disappoint. From January 8-11 at the Las Vegas Convention Center, we saw some of the biggest ideas in tech over the past couple of years, like augmented reality, blockchain and AI finally start to […]
Starting a company is difficult, to say the least. It can be extremely daunting to know that who you attract to your team is going to set the tone as you launch your business. When teams work well together, they can create excellent products or services, with a cohesion between members that facilitates open dialogue […]
PexelsPexels Over the years, we have been fortunate to work with top companies to improve their marketing performance through conversion optimization strategies. On the same note, we have also worked with some up-and-coming companies that have scaled quickly. What we have learned is there are four key elements these companies all have in common that […]
Marketing trends come and go, and some are more successful than others. What many companies don’t realize, however, is that certain marketing fads, no matter how “hot” they are at the time, simply don’t work for certain brands. If you want to successfully market your business, you’ll have to experiment with techniques that make sense […]
