Technology

Photo: Getty Storytelling is an age-old art, but the mediums through which these narratives are published, exchanged and promoted have evolved drastically over the last decade. From the proliferation of blogs to the rapid rise in social media, brands are now reassessing their storytelling methods and adjusting their communication strategies to match the ways their […]

Photo: Getty So much talk in marketing today is about the customer—consumer centricity, consumer experience, consumer data and personalization. But are we too consumed with the consumer? Don’t get me wrong: I’m a geek’s geek when it comes to mining for audience insights. But to truly understand who our highest potential customers are, don’t we […]

Photo: Getty The ongoing fight to stay relevant has become almost a cliché on the constantly changing digital front. However, according to a recent Merkle study, “Some 59% of consumers say relevancy is the top reason that an ad catches their eye, and 39% have made a purchase after being exposed to a relevant ad.” […]

Photo: Getty We’re living in a world where smartphones have become an essential part of our lives. According to Statista, people spend close to two hours daily on social media. For marketers, it is therefore essential to connect with consumers where their attention lies. We have seen in the past decade how businesses and brands […]

Photo: Getty A blinking cursor stares back at a stone-faced writer. Isn’t that what most of us picture when we think about writer’s block? However, when it comes to sourcing topics for your blog through the year, a ticking clock might be a more suitable metaphor. Timing is everything when selecting the best trending topics […]

Photo: Getty Through working with not-for-profit organizations (NFPs), agencies are able to help solve important social issues, improve their own company culture, and unleash their creativity to develop unforgettable and emotionally provocative campaigns. By supporting NFPs, agencies can be a part of doing something good, which, speaking from my own experience, feels great and lets others know […]

Photo: Getty When you watch the television show Shark Tank, it’s easy to become disappointed when someone you’re hoping will receive an offer from one of the sharks doesn’t. You might even feel bad for the presenter. But don’t. Because, just by appearing on the show, the person could have potentially generated millions of leads […]

Photo: Getty I am all about strategy. Working smarter, not harder, has always been my motto, and in the world of marketing, having an effective strategy is the No. 1 way to do just that. In my experience, these six steps have been at the core of every killer strategy planning session I’ve been a […]

Photo: Getty Content marketing has a higher chance of success when a company has built a plan around it. Many companies do not have a content creation strategy. A company’s content marketing efforts without a strategy is like shooting arrows in the dark. Steps For Creating A Content Strategy The Content Marketing Institute (CMI) conducted […]

Photo:i Getty A few weeks ago, I read a post about the mission-critical importance of creating clever, inspiring brand names and campaigns. The objective was how to differentiate the brand/campaign in a marketplace where consumers are bombarded with information and often seem to have the attention span of gnats. Our clients come to us demanding […]