Technology

Photo: Getty Fueled by the Fenty Effect, diversity content has become a must for marketers. However, a claim to the cause may no longer be enough. Diverse populations don’t just want to be shown; they want to be seen. With consumers asking for matching authenticity to back brands’ values, marketers are being challenged to consider […]

Photo: Getty The appeal of experiential marketing is that it invites an audience to engage with a brand in a creative and hands-on approach. Event attendees aren’t mere bystanders. They’re active participants who help shape the experience itself – through media, games, music or interactive displays. In the current climate and amid growing global health […]

One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct. Sometimes the client wants something unique and potentially strange to the agency. One might look at this as just another quirk of the […]

Photo: Getty Online reviews serve many important purposes. At their best, they’re a true online version of “word of mouth.” Potential customers can see what others have said about the company and then make a determination for themselves. Online reviews can provide accountability. When a business does a good job, the public deserves to know. […]

Photo: Getty Teleprompters suck. Sure, they may tempt managers as a shortcut to ensure their speaker says everything they need to say in a video, and it allows the compliance department to check all their boxes. It may alleviate the need to edit the video at all. But the benefits start and end there. We […]

Photo: Getty Although the remainder of spring training this year has been canceled in Major League Baseball and the regular season — at least at the time of writing this — has been pushed back, it’s normally an exciting time of the year for players and fans alike — a fresh start, optimism for a […]

Photo: Getty These days, it’s nearly impossible to escape the buzz around personalized marketing. First, the good: personalization works. You’ve seen statistics that show how powerful personalization can be. Customers don’t just appreciate personalization — they’ve come to expect it and feel disappointed when a brand falls short of serving up recommendations and offers curated […]

Photo: Getty Every CEO knows they need to have an A-team to reach (and hopefully surpass) their business goals. That top-tier mentality starts in the C-suite. If the top layer of the company’s management has holes — the team is missing a C-level executive or has the wrong person in the wrong role, for instance […]

Photo: Getty Can an individual keep up with the advancing of technology? Can a team of individuals stay up to date in today’s digital-dominant world without the assistance of technology? Think of all the tasks that need to be performed before any piece of content goes live: keyword research, reviewing data, analytics and trends, search […]

Photo: Getty The cannabis industry is currently in a remarkable and unprecedented position. Attitudes toward legal consumption and market penetration are at an all-time high, but this momentum is not necessarily reflected in recent investor attitudes. Although the recent cannabis market downturn does not mean the green rush is over, it does leave many institutional […]