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Posted by Jessica Gonzalez

How Lessons Learned From Bootstrapping Can Help You Pivot Your Business

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder of InCharged, industry-leading event tech co., & LuxDisinfect, helping businesses safely reopen with medical-grade disinfection tech getty In 2011, I quit my corporate job and moved back into my parents’ home so I could develop an innovative product: brandable cellphone charging stations for events. I worked several part-time jobs to personally finance company operations until […]

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Posted by Kristopher Jones

The Importance Of Branding In Business

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Serial entrepreneur, best-selling author, and founder/CEO of SEO and top 5 digital marketing agency LSEO. getty A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business. Your […]

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Posted by Paul Furiga

Three Lessons About Storytelling From Your Childhood (That Businesses Should Apply Today)

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Paul Furiga is president and chief storyteller of WordWrite. His book, “Finding Your Capital S Story,” is available on Amazon. getty As a consultant focused on uncovering, developing and sharing the great stories of our clients, I’m frequently reminded of my earliest lessons in the power of storytelling. For me, that goes back to the […]

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Posted by Expert Panel®

15 Agency Leaders Share What They Wish Every New Client Understood

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Clients are the lifeblood of any agency. In many cases, agencies are able to set the right expectations and establish smooth, solid working relationships with clients early on. However, some new clients may come in with unrealistic expectations or unreasonable requests, especially if they’ve never worked with an agency before. Setting boundaries with clients is just as important as landing them. […]

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Posted by Expert Panel®

13 Tactics To Counter Negative Publicity When Internal Issues Become PR Crises

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Unlike Vegas, sometimes what happens in a business doesn’t stay in the business. When internal issues make their way into the public sphere, what may have appeared to be a fairly insignificant situation or conflict can snowball into a serious public relations crisis.  If major problems that have been brewing just under the surface become […]

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Posted by Greg Kihlstrom

How To Create A Great Remote Employee Experience

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Greg is Co-Founder and Co-CEO of CareerGig, host of the Agile World podcast and author of The Agile Workforce. getty Many workforce experts refer to a “hybrid workforce” as part of our future. This is made up of several types of workers, including independent consultants, full-time employees and it also incorporates both on-site and remote workers. […]

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Posted by Drew Train

Five Ways Male Leaders Can Support Gender Equality

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President and Co-Founder of OBERLAND, a purpose-driven agency and certified B-Corp. Drew creates brands that drive social progress. Getty As co-founder and president of a purpose-driven advertising agency, I have always made a conscious effort to make OBERLAND a diverse, welcoming and equitable place of work. But at the end of the day, I am still […]

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Posted by Matt Ramerman

Conversational Marketing Is The New Direct Marketing

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President of Sinch for Marketing. getty Marketing has changed drastically over the last decade, fueled by the evolution of technology and the demands of more discerning, sophisticated and impatient consumers. Yet, despite consumers’ evolving preferences for how they access products, services and information, I would argue that most brands lag behind their customers’ desires and needs […]

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Posted by Gyi Tsakalakis

How To Hire A Digital Legal Marketing Agency

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder at AttorneySync and EPL Digital, digital marketing services with a focus on search. getty Recently, I was lurking on a thread in a private Facebook group where lawyers were discussing how to find and hire a digital agency. They were primarily talking about SEO and website design, but there were also some questions related to online advertising […]

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Posted by Bret Werner

Tips For Strategic Brand Activations On Clubhouse

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President, MWWPR. Passionate about boosting brand voices globally for over two decades. getty These days, audio is king. People are turning to voice-activated smart speakers, audiobooks, podcasts and now, Clubhouse, the popular voice-chatting app that’s been downloaded over 10 million times globally since it launched.  People like to express themselves and feel safe doing so on […]

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