Technology

How can you successfully launch your brand in a new market or country? Let’s use Canada as an example. Many companies that have an established footprint in the United States are now choosing to expand north in order to benefit from the appealing economics of the Canadian dollar. We share a border and consider each […]

You can increase sales by attracting more qualified visitors to your site, so “more website traffic” is often top on the wish list for enterprises. However, knowing where to begin or how to do it is the complicated part. In this article, I’m going to share five simple tricks I use in my own work […]

For many years, part of marketing’s focus has been sales enablement — understanding sales funnel dynamics and working to help sales move prospects toward closing. This support is essential, but it’s still internally focused and often driven by what sales shares about the desires, objections and feedback they receive as they work toward conversion. Gartner […]

Brands and Instagram influencers are trying to figure out what’s next in the wake of the social sharing platform’s “like ban” test. For many influencers who generate their livelihood from a portion of the 95 million photos and videos uploaded to the site daily, the ban feels like a calamity of epic proportions. For brands […]

Businesses have realized that consumers are no longer interested in being sold to. As a result, companies have pivoted their marketing techniques into relationship-based marketing. Brands tend to get more leverage from their consumers when they have a good relationship with them, sometimes even turning them into brand ambassadors. However, it is not always easy to […]

The power of choice is both the friend and enemy of brands in the attention economy — a positive and negative charge at the nucleus of dynamic brand activation (DBA). Understanding the attention economy is one thing; how brands prove they have paid attention is quite another. A recent study reveals that bad advertising may […]

We’ve all done it: lay awake in bed at 3 a.m., examining in soul-crushing detail the pinpointed moments from our day, worried about whether we should have said that one thing in the meeting, or if anyone noticed us stammer over our words in the coffee shop. Our internal “saboteur” makes sure we remember these […]

Advertising has always been about finding customers where they are at and reaching them through platforms they are already spending time on. Increasingly for young people, one of these platforms is TikTok, which is a top-ranked app in more than 40 countries and has more than 26 million active monthly users in the U.S. alone. […]

In the era of content marketing, few skills are more important than the ability to tell a great story. When you can connect with your audience on a fundamental, emotional level, you’ll draw them in and get them invested in your brand. Communicating your message clearly and effectively in a way that resonates requires business […]

You might think that public relations and sales are two separate facets of your business, but you may be surprised to hear that PR works best in direct collaboration with sales to create one congruent experience for your customer. Here are a few ways in which PR and sales can work together. Sharing Information: Your sales […]