A digital Commerce expert and the Co-Founder at Kinex Media Inc, a creative digital agency in Toronto.
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You know that ups and downs are a part of life. The same fits the e-commerce scenario. Reasons can be many, but maintaining your edge with new technical capabilities is a necessity nowadays. E-commerce websites survive when they meet the demands of consumers — the king. Today, competition is tough. To stand out, one needs measures. Even though we have come to terms with users’ needs, the fundamental challenges are still hanging.
The Covid-19 pandemic has harmed certain businesses. Many growing ones have been unable to cope with it. Speaking about online shopping, I believe, in many cases, its engagement has been squandered. How efficiently do these websites work? What are the everyday challenges? All is a commotion, but not doing the following is only exacerbating the situation.
Not Giving Value To SEO
Be it large-scale or small-scale business websites, when you lack an SEO strategy, it’s a great drawback. While the best content can do well organically, neglecting technical SEO can hurt your website.
Sites that do SEO have the ability to grab more traffic, meaning they have a better chance in business compared to those that are unable to reach people because of less activity. This has nothing to do with your products or website; all of that can be perfect, but if you don’t have traffic, that’s a problem. SEO assists in reaching out to the farther corners of the world if done in the correct form.
Not Refining The Online Shopping Experience
Focusing on the finer details of the online shopping experience can make a significant impact. To ensure customer satisfaction, high quality of delivery is a must. For example, one of the superstore chains we have here in Canada allows customers to track the status of their ordered goods through a hotline system and an online tracking system.
Find ways throughout your customer experience to bring smiles to people’s faces — that shows your company cares.
Not Having Websites Work At Full Speed
Even after seeing so many websites working quickly, there are others operating at a snail’s pace. This isn’t good, as when the start is slow, how can a sale be expected unless the site is the last one left in the whole world? Many sites are lagging. Some site owners never bother to find the reason for the slowness and blame the situation. Instead of ranting, please discuss this with the technical person on your team (web designer/developer) who can help solve it.
Not Taking Care Of Payment Glitches
The trend is drifting toward cashless payments, which is good, but what about those frustrating times when there is a technical internet issue? The website clearly shows the amount will retrieve only within multiple working days until the stuck payment gets cleared from the user’s bank account.
It’s important to make sure you’re choosing the proper gateway to transfer data to your bank. Another problem with a bad gateway is data security issues. This happens when websites do not meet the data security standards, like not having a secure network or a vulnerability management program. If healthy controls are in place, then there should be zero burden.
Not Delivering Generously When Needed The Most
Based on the current Covid-19 scenario, people consider the delivery of goods freely (well, not entirely free, but at a price much less). In bad times, customers want to save money. When their supplies are out, they want to be able to order from your store again and again. If you are providing services at a high price, then the customer will likely start comparing your company with others. Thus, it is a situation to tackle with great care not to lose customers. Open your heart to customers, give them credit or allow them to pay for the delivery later (grace period). This way, you will not think about losing any money.
Not Having A Clear Approach
Managing an e-commerce business is not easy, so you need to be more calculated. Pay attention to the following:
• Have a realistic vision.
• Understand your finances/marketing budget.
• Have a strategy for short- and long-term goals.
• Use advanced technology.
• Be patient.
Final Say
If you care or do give a damn about your business, then take a good look at your website again. Take time out for it and, if it’s not providing you much ROI, figure out why you are not better or at least close to your competitor. With the above points, you sure can unveil and conquer. It will help you to grow further than your imagination.
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Author: Karan Sharma, Forbes Councils Member
