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Posted by Expert Panel®

Eight Strategies For Creating Viral Influencer-Hosted Contests

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Branded content going viral online is one of the fastest routes to a successful marketing campaign. While there’s no way of guaranteeing that will happen, if it does, your brand recognition will increase and your company’s social media following will grow, ultimately leading to more conversions. The key lies in creating content that has the […]

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Posted by Danielle Wiley

5 Big Social Media Marketing Lessons From 2021

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for […]

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Posted by Danielle Wiley

How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital advertising. getty The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today’s brands. These influential content creators run the spectrum in terms of audience size and focus, but their […]

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Posted by Danielle Wiley

How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital advertising. getty For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer spending in a post-pandemic world — then, the Delta variant came along, bringing a fresh wave of […]

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Posted by Danielle Wiley

Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. getty Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts. Of course, the last year and change have […]

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Posted by Kurt Kaufer

Who Listens To Podcasts (And How Can You Reach Them)?

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Partner and CMO at Ad Results Media, a trailblazer in the audio industry, leading in branded personality-driven advertising. getty According to Edison Research’s Infinite Dial 2021 report that was released in March, monthly U.S. podcast listenership grew to an astounding 116 million people. The Covid-19 pandemic has certainly accelerated the growth of podcast listening and has […]

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Posted by Expert Panel®

Eight Ways To Inspire Customers To Create User-Generated Content

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Consumers tend to trust other buyers more than branded or sponsored content. Not only is content created by happy customers more believable, but it also has a better chance of going viral. When customers are so delighted with a company’s offerings that they can’t wait to share their experience with others, the content they generate […]

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Posted by Expert Panel®

11 Smart Ways To Land Global Sponsorships For Branded Events

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Sponsorships play a vital part in extending the reach of branded events. That’s why event marketers often seek to partner with companies that have established fan bases to help promote their events. Aside from streamlining outreach to an existing demographic, these partnerships also lend credence and status to the event. Ideally, the goal would be […]

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