Operationalizing Customer Centricity: The Intersection Of Understanding And Delivery
Camille Nicita is President & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. getty When it comes to upselling and loyalty programs, consumers live in a world full of rewards offers, frequent spending plans and other programmatic ways of building lifetime value. Rightfully so, as research shows that […]