Founder of Dixon|James Communications and Rebranding Experts, the only firm purposely designed to rebrand organizations successfully. getty As we finish each year, our team of brand strategy, creative and execution experts identify trends in rebranding that will have an impact on the practice in the coming year. We believe that rebranding is not just a […]

Founder of Dixon|James Communications and Rebranding Experts, the only firm purposely designed to rebrand organizations successfully. getty “Words have meaning and names have power,” states the anonymous quote. Never is that truer than in rebranding your business. Naming is perhaps the hardest part of any rebranding exercise, but also the most exciting. Your new brand […]

Founder of Dixon|James Communications and Rebranding Experts, the only firm purposely designed to rebrand organizations successfully. getty Rebranding your organization is a major undertaking, but one with unprecedented rewards if done correctly. For many executives considering the transformational strategy to accelerate their business growth, the questions can be many: Will our new brand actually be […]

Founder of Dixon|James Communications and Rebranding Experts, the only firm purposely designed to rebrand organizations successfully. getty The primary reason organizations rebrand is growth. It’s a strategy that can serve as an accelerator behind your growth plans. While there are many motivations that may drive an organization to rebrand, our experience shows that rebranding is […]

Founder of Dixon|James Communications and Rebranding Experts, the only firm purposely designed to rebrand organizations successfully. getty Rebranding is on the rise this year, states Forrester—especially in the B2B marketplace. The primary driver, according to the research, is the surge in global mergers and acquisitions, which hit 62,000 transactions in 2021 that surpassed $5 trillion […]