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TunedUp Media is a full service digital marketing and website branding agency focused on providing creative digital marketing solutions, delivering results for our clients while supporting causes driving social change.

Posted by Eric Gilbertsen

9 Commandments Of Client Service

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Eric Gilbertsen is Chief Client Officer at REQ, a digital agency specializing in Advocacy, Reputation, and Brand Marketing. getty What is it that bonds clients to partners when so many alternatives exist? When does a vendor become a strategic partner, no longer at arm’s length but seated at the table? As I approach a quarter […]

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Posted by TunedUp Media

Former Google CEO Describes ‘Brutal’ Review Process For New Projects via @sejournal, @MattGSouthern

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. During a Q&A session at the Collision conference in Toronto, Schmidt was asked about his approach to forecasting futures and whether he uses a bottom-up or top-down approach. Collision is a conference […]

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Posted by Eric Gilbertsen

5 Steps To Measuring Advocacy Campaigns When Outcomes Are Complicated

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Eric Gilbertsen is Chief Client Officer at REQ, a digital agency specializing in Advocacy, Reputation, and Brand Marketing. getty Measuring the success of marketing campaigns is relatively easy by using the marketing funnel—a logical and relatable model. Consumers enter the funnel by becoming aware of new products or services through myriad channels. A subset will […]

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Posted by Eric Gutierrez

Drink The Kool-Aid, But Don’t Chug It: A Skeptic’s Guide To Mission Statements

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Eric Gutierrez is a partner in Hey, a creative digital agency specializing in advertising and brand content. getty Over the years, the “drinking the Kool-Aid” expression has become a shorthand for cultish conformity. Skepticism—the enemy of blind adherence—is a handy defense mechanism. And it’s an appropriate filter for thinking about how people will absorb a […]

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Posted by Eric Dahan

Why Marketers Should Care About Branding

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Eric is co-founder and CEO of Open Influence. getty The world has changed drastically from just twelve months ago, and the way consumers shop continues to be a hot topic for both brands and manufacturers.  Consumers now more than ever have been encouraged to shop from home, which, for direct-to-consumer (DTC) brands, is a dream come […]

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