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Posted by Tony Chen

Conscious Advertising: Why Investing In Your Audience’s Values Matters

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Channel Factory, world leader in brand suitability, content alignment and ad performance on YouTube. Getty If the last year has taught us anything, it is that priorities are not set in stone. Consumer sentiment has changed dramatically as their purchasing priorities have moved toward intangible outcomes like social justice and equality. As […]

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Posted by Douglas Karr

What Businesses Need To Keep In Mind About (Inevitable) Technology Migration

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Douglas is a recognized leader in digital transformation. He’s a public speaker, author, podcaster, consultant, and founder of Martech Zone. getty Over the last couple of decades, I’ve had the pleasure of working on either side of the digital transformation industry. I’ve helped Software as a Service (SaaS) vendors develop, innovate and scale their platforms from […]

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Posted by Expert Panel®

14 Smart Approaches To Optimizing Facebook Ads For Conversions

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Facebook remains the undisputed leader among social media advertising channels. Globally, billions of people use the platform every day, and the average daily user will spend a few hours on it. Its enormous popularity isn’t the only reason Facebook is an advertising powerhouse, though.  The myriad targeting options Facebook offers makes reaching your audience easy. […]

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Posted by Krishan Arora

Seven Lessons Learned From Raising Funds Via Retail Investors

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Krishan Arora is CEO & Founder at The Arora Project, a globally recognized leader in crowdfunding & scaling high-growth ventures. getty The last two years in the equity crowdfunding (ECF) space have produced unprecedented growth for founders and investors alike. 2021 has seen crowdfunding legislation finally catch up to the demands and realities of early-stage companies […]

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Posted by Sue Manber

Three Health & Wellness Influences On Today’s Consumer Behavior

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chief Patient Officer of Publicis Health, the worldwide leader in healthcare communications. getty Thinking back to what seems like ages ago, the onset of the pandemic last year prompted people across the globe to react in different but common ways. We all took a collective pause with our daily lives and reassessed our priorities. Some things we […]

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Posted by Krishan Arora

The Secondary Marketplace: A New Chapter For Equity Crowdfunding

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Krishan Arora is CEO & Founder at The Arora Project, a globally recognized leader in crowdfunding & scaling high-growth ventures. getty Equity crowdfunding came onto the scene to transform an economy starved for innovation and change. The market has seen some recent developments that have changed the tenor of the space, especially with the SEC increasing […]

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Posted by Krishan Arora

Equity Crowdfunding: Elements To Keep In Mind When Considering Investment

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Krishan Arora is CEO & Founder at The Arora Project, a globally recognized leader in crowdfunding & scaling high-growth ventures. getty Investing in an equity crowdfunding campaign should be thought through well and requires a high-level understanding of the associated risks and costs. Yes, more investors are involved at relatively low dollar amounts each (as opposed […]

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Posted by Forbes Business Council

How Advertisers Can Adjust To The New Normal

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Executive Vice President at Veritone One, leader for the agency’s strategy, organization, and growth.  getty Ah, 2020, the year that has altered our lives in ways we never could have imagined — possibly forever. One thing on which we can probably all agree is that the media industry may never be the same, and we’re experiencing […]

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Posted by Tony Chen

How To Run Better Video Campaigns

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Channel Factory, world leader in brand suitability, content alignment and ad performance on YouTube. getty Most brands advertising in the digital video space in 2020 are probably familiar with the terms “brand safety” and “brand suitability,” which refer to the strategy of preventing ads from running with content that is either questionable […]

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Posted by Krishan Arora

Four Proven Strategies For Optimizing Your Next Equity Crowdfunding Campaign

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Krishan Arora is CEO & Founder at The Arora Project, a globally recognized leader in crowdfunding & scaling high-growth ventures. Getty Whether you’re involved in a startup or a high-growth venture, there’s probably always one thing in the back of your mind: capital. Having working capital is absolutely key to adaptivity, and it’s one of the […]

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