Camille Nicita, Managing Director North America & Managing Partner, Gongos, Inc., part of InSites Consulting getty From gas pumps to groceries, inflation is taking its toll on consumers. In response, more than 80% of Americans are planning to rethink or reduce their spending in the next three to six months and over a third are […]

Camille Nicita, Managing Director North America & Managing Partner, Gongos, Inc., part of InSites Consulting getty We’re facing a crisis of customer-centricity. Most companies recognize customers as the necessary focal point of business operations, but the philosophy tends to fall apart in the execution. To bridge the gap, we must first understand how brands interpret […]