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Posted by Danielle Wiley

What Brands Should Know About Working With High-Profile Influencers

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Influencer marketing’s popularity has been on a seemingly never-ending rise, with marketers valuing influencers’ reach like never before. With the Covid-19 pandemic continuing to impact industries and wreaking havoc on everyone’s plans, digital creators have stepped in […]

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Posted by Danielle Wiley

6 Red-Hot Influencer Marketing Predictions For 2022

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty After another year like no other, it’s difficult to deny the increasing practicality of influencer marketing as a brand strategy. In fact, the value of the global influencer market is now worth a record $13.8 billion. While 46% of […]

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Posted by Danielle Wiley

5 Big Social Media Marketing Lessons From 2021

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty Looking back on 2021, we can probably all agree on one thing: at least it’s not still 2020. We didn’t quite get the smooth back-to-normal pandemic recovery we were hoping for, but as we collectively brace for […]

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Posted by Danielle Wiley

How Much Do Influencers Cost? Here’s How To Calculate Costs For Your Next Campaign

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital advertising. getty The rise of influencer marketing over the years has led to social media personalities becoming high-demand marketing partners for today’s brands. These influential content creators run the spectrum in terms of audience size and focus, but their […]

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Posted by Danielle Wiley

How To Use Influencers As Your Brand’s Secret Weapon For The Next Normal

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital advertising. getty For a while it seemed like we were on the verge of seeing a road map back to U.S. consumer spending in a post-pandemic world — then, the Delta variant came along, bringing a fresh wave of […]

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Posted by Danielle Wiley

Back-To-School Marketing In 2021: Strategies For Influencer Marketing Success

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content, and digital media planning and buying. getty Back-to-school shopping typically marks an uptick in consumer spending, and it starts earlier than you think: Many shoppers start as early as two months before school starts. Of course, the last year and change have […]

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Posted by Danielle Wiley

Influencer Marketing’s Surprising Rise Of The ‘Everyperson’

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty Even during a year like no other, influencer marketing thrived in 2020. Lockdowns led to increased social media usage, a change in consumer behavior from Covid-19, there were production challenges around traditional advertising shoots, audiences turned toward authenticity […]

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Posted by Danielle Wiley

Six Influencer Marketing Trends To Watch In 2021

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an influencer marketing agency that generates exceptional content with guaranteed results. getty If there’s one thing we can probably agree on about 2020 and its impact on brands and consumers, it’s that last year was extraordinary — unprecedented even, although I think most of us are over that particular term. […]

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Posted by Danielle Wiley

Holiday Season 2020: Influencer Marketing Predictions And Tips

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Sway Group, an influencer marketing agency in the SF Bay Area. getty It’s not exactly an easy time to be in the business of looking ahead as a marketer, as the ever-changing Covid-19 situation continues to impact consumers and businesses. Challenging as it may be, however, this is when retailers need to […]

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