Technology Companies Need To Resurrect Unique Selling Propositions
Founder & CEO, theONswitch & nunu ventures. Getty I sat in on a SaaS company’s online event recently. We listened as the presenter (a founder and CEO) talked about product features and functionality of their company’s latest releases and enhancements. The words “you” and “customer” were nowhere to be seen or heard. “User experience” (UX) is a […]