Principal | TunedUp Media

Posted by Beth Noymer Levine

3 Reasons Why Setting A Goal For Your Audience Makes You A Better Speaker

January 2, 2023Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty I’m pretty sure I can hear you already. You’re muttering (confidently or perhaps a little smugly) to yourself, “Of course, I always have a goal in mind.” I’m sure you do. Allow me to ask, though: […]

Posted by Lora Kratchounova

So Long ABM: The New B2B Buying Realities

November 29, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and Principal of Scratch Marketing + Media. getty At a recent conference, the chief marketing officer of the company hosting it said, “If we just knew when accounts were ready to buy, sales and marketing would be so much easier.” A statement of the obvious? Or the profound? These days, the answer turns out […]

Posted by Bryan Scanlon

Balancing The Art And Science Of B2B Tech Communications

November 18, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and principal of Look Left Marketing, an agency that delivers integrated content, media, influencer and marketing strategies. getty I recently watched one of my all-time favorite nostalgic ’80s movies, WarGames. And one little line got me thinking about the art and science of enterprise technology content. In the film, as the WOPR mainframe spits […]

Posted by Brandon Murphy

5 Steps Every CMO Should Take To Enable Transformation

June 23, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Managing Director and Principal at the brand strategy firm Dendro, serving as creative growth partners for ambitious leaders. getty CMOs are key leaders in the C-suite but rotate more often than any other C-level position. The average tenure for a CEO is 85 months, while the average for CMOs is only 40 months. Many come […]

Posted by Lora Kratchounova

How B2B Brands Can Find Success With Short-Form Video

June 9, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and Principal of Scratch Marketing + Media. getty With over 3 billion downloads and counting, TikTok is already a go-to platform for B2C marketing, generating significant brand awareness and engagement for brands like KFC, Sephora, Adidas and others. Now, the principles of this platform are beginning to prove their worth for B2B marketing as […]

Posted by Beth Noymer Levine

What Media Trainers Can Learn From Social Media

May 20, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty As a communication coach, I find that client inquiries for certain services come in waves. Lately, following a bit of a dry spell, I’ve had a wave of requests for media readiness training. Unexpected, but always […]

Posted by Bryan Scanlon

Crisis Communication And Resolution Lessons From ‘Pulp Fiction’

May 16, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and principal of Look Left Marketing, an agency that delivers integrated content, media, influencer and marketing strategies. Hinterhaus Productions 2016 In Pulp Fiction, gangster Marsellus Wallace calls upon Winston Wolf (“The Wolf”) to take care of the “Bonnie Situation.” For those not familiar with the film, the situation involves a rather messy dead body […]

Posted by Beth Noymer Levine

What We Can Learn About Public Speaking From The Late Great John Madden

March 15, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty John Madden, the late great football player, coach, color commentator and video game inspiration passed away in late December at age 85. Universally acknowledged to be a stellar human being, he also had a unique appeal […]

Posted by Brandon Murphy

What To Consider When Pivoting Your Brand

December 15, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Managing Director and Principal at the brand strategy firm Dendro, serving as creative growth partners for ambitious leaders. getty As an Indiana native, I grew up playing lots of basketball. One of the fundamentals of basketball is establishing your pivot foot. Your pivot foot gives you options. You can shoot the ball, drive to the basket, […]

Posted by Mario Carrasco

Redefining Research In An Identity Economy

December 6, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Co-Founder & Principal of ThinkNow, a technology-driven cultural insights agency. getty While debates about cancel culture, voting rights and who qualifies for which athletic competition percolate on the policy level, consumers are voting with their identities. Americans especially are demanding more specialized options for their pronouns, sexuality, race and ethnicity and — as employees — are […]

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