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Meta Lists 6 Culture Codes For Advertisers via @sejournal, @brookeosmundson

May 13, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Meta recently shared an analysis of how professionally produced content performs compared to “everyday life” content. The data suggests that lo-fi content is a major contributor to ad recall and content views for brands. Why are we seeing this culture change now? Meta suggests that it can be due to the availability of smartphones, giving […]

Posted by TunedUp Media

WordPress 6.0 Features Numerous Accessibility Improvements via @sejournal, @martinibuster

April 25, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

WordPress recently announced that version 6.0, due out in May 24, 2022, will feature a significant amount of accessibility improvements that will make using WordPress easier for users and bring it closer to WCAG 2.0 AA compliance. WordPress Accessibility WordPress maintains inclusiveness and accessibility as a core goal “as much as possible” for all WordPress […]

Posted by TunedUp Media

Are Internal Links In Header and Footer Treated Differently? via @sejournal, @martinibuster

March 15, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Google’s John Mueller recently answered the question of whether internal links in the footer or header are used differently by Google. Google’s John Mueller gave an explanation of the slight difference in how Google treats the main content of a page and shed light on how Google treats internal links within a web page. Internal […]

Posted by TunedUp Media

B2B Content Marketing: How to Define & Track 7 Key Goals via @sejournal, @KayleLarkin

February 3, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for the Backlinko.com training program, “SEO that works.” At $5,964 per subscription, that’s over $23,856,000 in sales. To join the rank of top B2B publishers like […]

Posted by Chris Hirst

Optimizing The Underoptimized Team

October 20, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Global CEO at Havas Creative and author of bestseller No Bullsh*t Leadership. getty I recently took up golf. For somebody who has played tennis since they were 9, the idea of simply hitting a ball that just lay there waiting to be struck was an enticing prospect. It transpired, however, that the sullen, alluring, static ball […]

Posted by Nancy A Shenker

Technology Companies Need To Resurrect Unique Selling Propositions

March 31, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & CEO, theONswitch & nunu ventures. Getty I sat in on a SaaS company’s online event recently. We listened as the presenter (a founder and CEO) talked about product features and functionality of their company’s latest releases and enhancements. The words “you” and “customer” were nowhere to be seen or heard. “User experience” (UX) is a […]

Posted by Mike Boogaard

Account-Based Marketing And Sales In Tech: Five Trends That Will Matter This Year

March 9, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Mike co-founded ABM agency ALIAS Partners, recently acquired by global B2B agency MOI, where he oversees account-based marketing & sales. getty The upheaval from 2020 has forced many companies to accelerate their digital transformation and collaboration initiatives. The scramble is on to find the right technologies that enable survival and growth, as companies now have to […]

Posted by Nancy Marshall

Netflix’s ‘The Crown’ Is Right: Old-Fashioned Writing Still Serves A Purpose

February 23, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

The PR Maven®, CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies. getty I recently finished binge-watching Netflix’s The Crown, along with more than 70 million other households. If you, like me, are fascinated with British history and the Royal family, it’s worth a watch. As someone who had the same hairstyle as Lady Di […]

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