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Posted by Stephanie Chavez

When Is A ‘Good’ Marketing Output Good Enough, And When Should You Push For Great?

October 13, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Are there any other high achievers out there who are triggered by this title? I’m going to bet the answer is yes. After all, you don’t get to the executive level without having a strong […]

Posted by Stephanie Chavez

Why Hiring Marketers Internally Isn’t Always The Answer

August 22, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Why hire a PR or marketing agency when you can hire a sales and marketing manager to manage everything internally? Then it’s one and done, right? That’s a question I’ve gotten from prospects many times. […]

Posted by Stephanie Chavez

The Thing We’re All Missing About The Great Resignation

May 25, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty We all know work is different in 2022. We’re living it, after all. And while much attention has been (and is being) paid to important things like mainstreaming remote work, investing in employee mental health […]

Posted by Stephanie Chavez

What Does It Really Take To Align Sales And Marketing?

March 4, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Several years ago, I was the head of marketing for a large product-based, sales-powered organization that created high-end trade show booths and activations for brands. As you might expect, our sales team was sizeable — 30 representatives […]

Posted by Stephanie Chavez

Here’s What Many B2B CEOs Get Wrong About Branding

February 7, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty Branding gets plenty of lip service in the B2B space, but how many CFOs and CEOs truly value the power of branding campaigns? In my experience as a CMO, as well as what I’ve heard from my peers […]

Posted by Stephanie Chavez

Why Are So Many CMOs Expected To Work As Sales Leaders?

December 27, 2021Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Stephanie Chavez, CTSM is the President at Zen Media and a Cynopsis Top Women in Media honoree for 2019. getty CMOs: How many of you have found, at some point in your executive career, that the position you were ostensibly hired for is much closer to being a sales support leader than the head of marketing? You can’t […]

Posted by Stephanie Harris

Four Practical Tips For Developing A Remote Workforce

August 18, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

As a creator of Control Suite to propel the affiliate space, Stephanie Harris is a 16-year industry veteran and PartnerCentric’s owner/CEO. Getty Working from home is a trend that started long before March. According to data from the U.S. Bureau of Labor Statistics, 7% of civilian workers in the U.S. — about 9.8 million people — had access […]

Posted by Stephanie Harris

Four Insider Tips For Developing A Successful Affiliate Marketing Strategy

July 10, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Named a PerformanceIN Top 50 Industry Player for two years, Stephanie Harris is a 16-year industry veteran and owner/CEO of PartnerCentric. Getty Affiliate marketing can be a great tool for business growth. It can help you gain new customers, drive more sales, create awareness for your business and generate traffic and word of mouth. Like any […]

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