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Posted by Greg Kihlstrom

What Digital Transformation Is, And What It Is Not

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Greg advises enterprises on Customer Experience and Digital Transformation, hosts the Agile World Podcast, and is author of several books. getty There is a lot of talk these days about digital transformation in business, and many organizations have projects underway. As is the case with many buzzword-worthy trends, there are valuable aspects businesses can benefit from when […]

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Posted by Greg Kihlstrom

Real-Time Insights Are The Future Of Customer Experience Measurement

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Greg works in Customer Experience and Digital Transformation; he’s host of the Agile World Podcast and author of The Center of Experience. getty Competition for customers is increasingly focused on providing the best possible experience. In order to improve and sustain a great customer experience (CX), the quicker you can get insights from your audiences, the better. […]

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Posted by Greg Kihlstrom

When A Great Customer Experience Requires Digital Transformation To Succeed

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Greg works in Customer Experience and Digital Transformation; he’s host of the Agile World Podcast and author of The Center of Experience. getty With so many brands in a race to compete on customer experience, it can often take a lot to pull ahead of the pack. For organizations that have a disconnected experience for consumers, or […]

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Posted by Greg Kihlstrom

Why NPS Should Not Be Your Only Customer Experience Metric

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Greg works in Customer Experience and Digital Transformation; he’s host of the Agile World Podcast and author of The Center of Experience. getty It can be challenging to meaningfully measure customer experience (CX) in any organization. Several metrics have been touted as good ways to see the effects of CX and its impact on customer satisfaction, loyalty […]

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Posted by Greg Kihlstrom

Focusing On The Most Meaningful Metrics

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Greg is Co-Founder of CareerGig, host of the Agile World Podcast, and author of The Agile Workforce and The Center of Experience. getty If you play some type of management role or have read a fair amount of business writing, you’ve most likely run across W. Edwards Deming’s famous quote in one form or another: “You […]

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