Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To) via @sejournal, @amyPay Per Click Ads
If you’ve been working with Google Ads/AdWords for a while, you know that it’s great for targeting intent. By serving ads against keyword searches, you can promote your product or service to someone exactly when they’re looking for it. But “the almighty keyword” is losing its potency. Not because keyword targeting isn’t effective, but because […]