No products in the cart!
Please make your choice.View all catalog
Conferences are essential to a digital agency because of the wealth of networking opportunities and industry knowledge participants are exposed to. However, not all meetings offer the same depth of experience. Some have far more traffic and big industry names in attendance. Those are the conferences where a rising star within the industry is most likely to get noticed.
Attending smaller meetings can have its benefits as well, such as allowing for a closed environment to meet other industry pros. To get direct industry insight, we asked 15 members of Forbes Agency Council what the most popular conferences are for marketing professionals who want to be seen. Here’s what they had to say.
1. Adobe Summit
Adobe understands user experience well, as demonstrated by their Experience Cloud products and innovations. Adobe’s Summit includes up-to-date information regarding commerce, marketing and advertising with a fresh perspective on the future of analytics and AI. This year’s summit will be more accessible than ever, given their decision to turn it into an online event due to concerns around COVID-19. – Ahmad Kareh, Twistlab Marketing
2. Chamber Of Commerce Economic Forecast
I never miss our Chamber of Commerce’s annual Economic Forecast event. Everyone you want to connect with is there, from my marketing cohorts to clients and referral partners. It’s the place to be and noticeable if you don’t attend. Our city’s event attracts over 800 attendees. I make sure to introduce my clients to each other to expand their connections and reinforce our agency’s networking power. – Francine Carb, Markitects, Inc.
This year was my fifth consecutive Culturati conference. It’s always one of my favorite events because every person there shares a passion for cultivating authentic company culture. Attendees aren’t sharing insider industry tips or tricks, just the thoughtful ways they’ve inspired, created or fostered a unique company culture that engages and motivates their teams and employees. – Kathleen Lucente, Red Fan Communications
4. Funnel Hacking Live
It’s an annual conference gathering the world’s most successful funnel builders who share their winning tactics. Funnel Hacking Live specifically focuses on funnels, digital channels and customer experience. You can learn lots of growth hacks and industry insights from the top speakers, and generally see what’s trending in the industry. I try not to miss it. – Solomon Thimothy, OneIMS
5. Google Marketing Live
Google Marketing Live is a meeting we attend every year. Updates from Google are never-ending, and their team is always refining their offerings. Attending this event allows us an early, first-hand look at what is coming soon. Being part of this conference will also often give us access to early betas so we can experience products, services or features before they go mainstream. – Bernard May, National Positions
6. Hustle Inspires Hustle
The digital marketing space is teeming with opportunity. Allowing yourself to invest in your skills and relationships will help you scale exponentially. Attending conferences like Hustle Inspires Hustle will give you the chance to learn through mentorship, consulting and collaboration with some of the industry’s best. Hard work puts you where good luck will find you. – Alex Quin, UADV
INBOUND, HubSpot’s annual conference, is one event we do not miss. It is filled with great content, thought leadership, networking with prospects and building relationships with other agency photos. We find that there is a mix of different content topics, an agency track of sessions, and specific agency events to collaborate and share with other industry professionals. – Elyse Flynn Meyer, Prism Global Marketing Solutions
For our team, we select one or two events each year that will challenge us on what is coming next in our industry. This allows us to start planning for it, but also creates deeper relationships with clients as we share what we learn. One of these is MAICon (Marketing AI Conference). We walk away with new connections, greater insights and a long list of ideas. – Korena Keys, KeyMedia Solutions
9. Mind The Product
We find a huge amount of value in the Mind the Product conference every year in San Francisco. The keynotes are top caliber and chalked with actionable content. The mix is both agency and client so that there is a meeting of minds on both sides of product design, not to mention real growth opportunities. The party is pretty awesome too! – JP Holecka, POWERSHiFTER Digital
One of the best marketing conferences is NATPE in Miami. The location is perfect for taking in and trading content. It is a great way to ensure you are always on the bleeding edge of the trends that are upcoming in the industry as well. – Jon James, Ignited Results
11. Social Media Marketing World
I’ve attended Social Media Marketing World for several years and have sent many employees. It’s an incredible way to learn what is working now in social media — an area that holds immense power and changes rapidly. I’ve learned there is no way to know everything, and SMMW brings together top experts from a content and technical perspective. It’s been invaluable to our clients and business. – Nicole Osmer, Health+Commerce
12. SMX East
SMX East offers news and exhibits on the latest and greatest in the search industry. It’s packed with live demos, seminars from big names within the industry, workshops, vendors from your favorite (and new favorite) tools and more. – Larry Gurreri, Sosemo LLC
Our agency has been doing SXSW for years. While it is a can’t-miss event, we use it as a platform for engaging with our clients, either through our own BBQ events or just working with them to curate an experience like a conference sherpa. From organizing buses to Salt Lick, or getting Franklin’s for our own downtown park picnics, it’s all about providing a little calm in the chaos. And lots of sauce. – Jackson Murphy, Pound & Grain
14. Synapse Summit
We had a chance to participate in Synapse Summit this year and found it an educational and worthwhile conference. Tampa Bay is fast becoming a tech hub, and Synapse Summit was a great chance to learn from local tech companies and agencies. The breadth of topics and speakers is phenomenal — this year’s lineup featured a wide variety of speakers and topics, with a keynote from Sara Blakely. – Matthew Brown, ThumbStopper®
15. Traffic & Conversion Summit
Every spring, it’s a must for me to venture to San Diego for the Traffic & Conversion Summit. There are great networking opportunities, and marketing experts from around the country get together to discuss the latest marketing techniques and what is trendy now. Also, the summit features fantastic guest speakers. It’s an environment that encourages communication and networking — you can’t get much better than that. – Jason Hall, FiveChannels Marketing