Pat Fiore is Chief Inspiration Officer of FIORE InspirAgency.
I realize I don’t necessarily fit the mold of most successful agency owners, yet, after more than 35 years, and despite this paralyzing pandemic, we are busier now than ever. People ask me why that is, and to me, the answer is quite simple: We never became “industry-centric.” By diving into so many different industries, we have found common challenges and strategies that may work in one and save another.
So, with this unprecedented pandemic changing all the rules and disrupting business sensibilities and proven programs, your global experience and diverse industry know-how can put you in a unique position. Unbridled by traditional approaches, you should be nothing if not open-minded and well versed in thinking outside the box. You have to ask the right questions if you are going to find the answers you need.
Have you heard Emily Wapnick’s TED Talk? She calls herself a “multipotentialite,” having many interests, skill sets and interlocking potentials. She speaks about being someone who has multiple passions, who loves a challenge and who can draw from a multitude of life experiences to dig deep and find answers. That is me. I work like I cook, relying on experience and instinct, not recipes. The finished product always tastes delicious, but will always turn out just a little different than it did the time before. My secret ingredient: sheer determination to get things right and to ultimately leave them better than the way I found them.
These attributes are crucial at times like these, when there are no rules, no proven practices, no fail-safe road maps for navigating our way out of this crisis. And there certainly is no one-size-fits-all program for reentry that is perfect for everyone.
Navigating the tough times and leveraging the good times means relying on time-tested strategies that have worked for you and for your clients. I learned at a young age that refined observational skills and well-honed instincts about attitudes and behaviors would provide the insights needed to formulate a plan. I also learned that the answers we are all seeking lie with the people in the fields and the factories, in the labs and on the farms. And that is where I have spent a great deal of my time, learning invaluable lessons as I’ve traveled the world.
Immersing yourself in different experiences can keep you at the forefront of experiential industries, as well as so many new and groundbreaking technologies. I’ve had the privilege to work with brands developing game-changing technologies to improve the foods we eat, the comforts we wear and the luxuries we enjoy — technologies that improve our health and change our world for the better. And these technologies have given me the unparalleled opportunity to meet and work with some of the world’s greatest minds and most talented innovators.
My interest in tackling new adventures has always allowed me to attract highly creative and brilliant minds, and for that, I am eternally grateful. They help me bring to life the new ideas we know will change lives and help steer our clients’ brands in new directions.
Just as we have been doing, it’s important you spend this time working on refocused approaches to help companies rethink, reboot and reposition their brands. We are doing this for a wildly diverse set of industries, including ingredients, lab-grown diamonds, retail, sportswear, clean beauty, hospitality, tourism, linens, handbags and nonprofit, to name a few. Regardless of the industry you are in, we must all be prepared with sound strategies to reenter the coming post-pandemic world with altered attitudes and new perspectives.
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Author: Pat Fiore, Forbes Councils Member