GettyGetty As a communication coach, the first thing I do when I get “the call” from a company executive requesting help for an employee is ask a series of questions. It’s my litmus test. I want to get a sense of whether the coaching will be a genuine effort to boost the performance of a […]

GettyGetty Relationships can be tough even at the best of times. Add digital transformation, margin compression, rising customer expectations and an evolving workplace, and you’ve got tension that can strain (or sever) any relationship. I’m often a counselor when it comes to conflicts between sales and marketing teams. From a salesperson’s perspective, nothing happens until […]

GettyGetty We’re forgetting how to listen. Swamped with flooded schedules and information infestation, constantly checking our smartphones and swiping through the infinite news streams of social media, we’re primed to find the shortcut to satisfaction, enlightenment or some other destination we’re told to deserve or expect. We know by now that digital distractions weaken analog […]

GettyGetty An agency is a difficult business to control. You have clients to connect with, services to deliver and employees to manage. When I first started my agency, I struggled to manage it all. Each week, Friday would roll around and I’d feel like I didn’t even make a dent in my to-do list. I […]

GettyGetty Customer-facing networking, speaking and exhibiting are once-in-a-lifetime opportunities an entrepreneur can get out of a trade show or industry conference. I personally attend anywhere from four to five conferences a year. Not only are they an honor to speak and exhibit at, but they also provide great benefits to a business and brand. You […]

GettyGetty Social media can be a repetitive exercise for anyone that is handling it for a business. Like all tasks of this nature, it becomes easy to get caught up in the hamster wheel and forget why we are doing these tasks. Subsequently, it becomes challenging to maintain a high level of quality, especially if […]

GettyGetty The Patriots have another ring, football season is officially over and Adam Levine may finally have put his shirt back on. Super Bowl LIII brought in nearly 100 million viewers, be they die-hard football fanatics, fair-weather fans or even those who only know Tom Brady because he’s married to a supermodel. People get involved […]

GettyGetty You can’t out-market a bad product or service. I know what you are thinking: This is just another marketing professional who is taking a stand against “over-marketing,” but hear me out. Too many times business owners will try to focus all their energy on marketing or advertising instead of providing their service or product […]

The first quarter provides an excellent chance to assess progress and potential for change. Whether you end up doing small tweaks to teams or products or performing massive overhauls or reshuffling, it is crucial to have a solid idea of where improvement is needed in order to rectify weak points. As such, plans implemented in the early parts […]

GettyGetty Are you looking to target better leads with creative and innovative strategies to boost your B2B marketing and enhance ROI? No doubt, the world of traditional content writing has evolved. And integrating it with unique strategies in the contemporary era is a step in the right direction. A white paper content marketing strategy can […]