Why Pay-For-Performance Marketing Is Ideal For Both Agencies And Clients
PHOTO Getty When you think about it, it’s astonishing how much marketing has changed over the last 10 to 15 years. Historically, “ads” were printed, displayed, televised or mailed, and marketers had to hope something stuck. Sure, there was research that specified how to best reach a target audience (for example, which channels to advertise […]