Five Lessons Learned While Bootstrapping An Agency And Working Full Time
You need all the fuel you can get to go full throttle, and nothing cushions you like a great, steady job.
You need all the fuel you can get to go full throttle, and nothing cushions you like a great, steady job.
As proactive marketers, a safe strategy to insure against declining international travel might be to turn extra attention to local marketing.
PHOTO Getty Have your employees been faced with one major change after another in the past few years? We often hear from company leaders who feel like employees are exhausted by continuous change, ranging from new leadership or acquisitions to changing business strategies or priorities. Others struggle with how to announce plant closings or reorganizations […]
PHOTO Getty Managing tools take up a lot of our time as marketers. We have to adopt them, optimize them and fix any problems they create during integration. I don’t believe it should be that way; we already run into enough obstacles as business owners. Tools should make our lives easier. That’s where anomaly detection […]
PHOTO Getty Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion. Should you use the same marketing strategy as you have in previous years? A new year brings new marketing trends, and it’s essential you follow them to appeal to consumers and keep up with the competition. Streaming Video Ad […]
PHOTO Getty We all know what blind spots are. They are the areas around us that we can’t easily see while we’re cruising down the street — the spots that inconsiderate drivers tend to occupy just as we’re trying to change lanes. It’s a dangerous phenomenon because even reasonably cautious drivers can be taken by […]
PHOTO Getty Women have long been the primary target of many marketers, not just because they make up roughly half of the entire world’s population, but because of their sheer buying power: Reports vary, but it’s believed women drive 70-80% of all consumer purchasing decisions. Plenty of advertisers want to reach us, but the objectifying […]
PHOTO Getty Brands are built on the definition of a company’s mission and values. The same goes for that organization’s culture. To be successful, the culture needs to have alignment with the brand itself, but in order to do that, a company needs to understand the attributes of a successful culture. The challenge with culture […]
There’s an old saying that goes, “There’s no such thing as bad publicity.” While this might be true in terms of Hollywood, the reality for a business is quite different. Publicity stunts have a chance of going viral if they’re executed well or damaging the company’s reputation immensely if done poorly. Since it’s challenging for […]
PHOTO Getty Over the years, Amazon has evolved because of advancements in technology and trends in consumer behavior. It’s now a destination to discover products, research and make a purchase. A person’s perspective on how Amazon can and should be used usually varies based on their industry and level of expertise. With that said, it’s […]