GettyGetty An egg that breaks the record for the most liked Instagram post within days. The Fyre Festival that sells out within weeks with the power of influencer marketing with no real luxury event in sight. The entire story of Theranos and Elizabeth Holmes, who became the world’s youngest self-made female billionaire without having a […]

New clients are what keeps a business growing and evolving. They are the lifeblood of a company, bringing in new ideas and opportunities as well as funding. Yet, creating enthusiastic clients who are loyal to your agency for the long haul takes effort. You need to build real trust before that kind of commitment is […]

GettyGetty We live in a world of rapid change and evolution. Every industry is faced with the challenge of keeping up with the pace that consumers are setting in today’s connected economy. Automation, artificial intelligence, the internet of things, big data and other such buzzwords are reshaping how we live our lives, the human experience […]

GettyGetty Human resources teams acquire, develop and deploy a company’s most profitable asset: their pools of talented people. Yet, many companies still treat HR like a cost center. A compliance necessity. A business pillar, but not a business leader. I, along with our team of change marketers, work with businesses in a wide range of […]

GettyGetty The median deal size of an IPO in the United States last year was $108 million. There’s a lot riding on a company’s going public, and there’s only one chance to do it right. The transition a company makes from a privately held entity to a publicly traded one can feel like a shock […]

GettyGetty What is neuromarketing? It’s a question many marketers still don’t know the answer to. Maybe it’s because the question has several answers. Appropriately so, as it involves our ever-expanding understanding of how the brain works. In short, neuromarketing is a field that applies brain-based research to everyday advertisements and marketing messages. As the owner […]

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the […]

GettyGetty There has been much hand-wringing among marketers over the European Union’s recently implemented data privacy rules. Yes, they have important implications for marketers doing business in Europe. And it’s true that failure to comply can result in significant penalties. But seen in the right perspective, the European Union’s General Data Protection Regulation is actually […]

GettyGetty In every city, there are thousands of people searching Google for terms like “best restaurants near me” — thousands of people you could convert into new customers. And 50% of people who performed a search visited a local store as a result of that search within 24 hours. The best part about these searches is […]

GettyGetty This past year, esports’ biggest crossover star, Ninja, appeared on the Ellen DeGeneres show, and Ellen even jumped onto his Twitch stream to return the favor. The story isn’t so much that a gamer is making six figures streaming himself playing games, but that one of America’s most trusted brands turned to him, probably […]