GettyGetty As 2019 kicks off, businesses are looking for new competitive advantages and ways to connect with more customers. Digital marketing has no signs of slowing down or stopping, which is why business owners are focused on strengthening their digital marketing efforts for the upcoming year. With that being said, here are five digital marketing […]

GettyGetty Ah, the short attention span of today’s average human — the not-so-new, yet ongoing problem many marketers face. Since the dawn of smart devices, target audiences have become less and less interested in content that cannot be consumed easily and quickly. Enter the world of video marketing. For quite some time, video has been […]

The first quarter of the year brings with it a certain changeable mindset. The new year seems so fresh and open with endless possibilities. As such, it represents a chance for entrepreneurs to seize hold of an opportunity to enact change. So, what methods are the most effective for improving a company’s marketing? To help […]

GettyGetty Website security is a topic that is always important but many times doesn’t feel urgent. Why? Well, if your website isn’t having security issues, it’s pretty easy to put it out of your mind. But doing so is like riding a bike without a helmet. It feels liberating to have the wind blowing through […]

GettyGetty Inbound marketing is a proven methodology for growing business, yet in healthcare marketing, we see plenty of practices not reaching their full potential. Below, I’ve outlined seven key strategies to build upon your current inbound marketing efforts, covering the full inbound marketing life cycle. Inbound Strategy No. 1: Lead with empathy. The heart of […]

GettyGetty We’re increasingly confronted with evidence of how harsh the world is today. Americans say our society feels more divisive now, and daily anxiety is rising, especially among young Americans. Faced with these external pressures, more of us are looking inward toward our spiritual, physical and mental health and well-being. Our recent survey with Lululemon […]

These days, the economy is becoming ever more competitive. As such, the competition within the industry may make it difficult for an agency to stay fully staffed in all departments. When understaffed, making operations more efficient becomes key to keeping everything running smoothly and on deadline. Which methods of improving efficiency are more effective than others, […]

GettyGetty In 2020, companies in the U.S. will spend <a href="https://searchengineland.com/forecast-says-SEO-related-spending-will-worth-80-billion-2020-247712″ target=”_blank” rel=”nofollow noopener noreferrer” data-ga-track=”ExternalLink:https://searchengineland.com/forecast-says-SEO-related-spending-will-worth-80-billion-2020-247712″>$80 billion on search engine optimization (SEO) marketing, according to a report from Borrell Associates. With that kind of money in play, we know everyone is chasing after the holy grail of internet marketing: organic search traffic. And as far […]

GettyGetty Although I’m not certain that they all were “Robert Wendland originals,” my late father had many witticisms to which I credit him. With impeccable timing, a simple, pithy phrase would be spoken that was not only appropriate for the moment but also stuck with me for a lifetime. One in particular that I reference […]

Outdoor advertising has been around for hundreds of years because it’s a proven method of reaching a wide audience. Even in today’s digital world, outdoor advertising is gaining new momentum. According to Nielsen, one in four Americans has posted an image of a billboard ad on Instagram, delivering double exposure for the businesses involved. But […]