Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an […]
In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.
E-commerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]
I’m going to start this off like every other article you may have read on link building. Link building is hard. This statement is true for every company. That’s why every article on link building mentions it. But when you’re a small business, it’s even harder. You probably don’t have a dedicated SEO in-house. You […]
Welcome to another edition of Ask an SEO! Today’s question comes from João B. in Portugal. He asks: Should I disavow from my backlink profile (with GSC) a link that comes from a site with very low DA, but that is related to the theme of my company (no signal of spam) and that sends a […]
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing to fall short on the priority calendar. Social […]
If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, with 10 being the very best, […]
Google is introducing a new TV screens device type for video ads that will allow advertisers to target users watching YouTube on connected TVs. The new TV screens device type joins other device types in Google Ads and Display & Video 360 such as computers, phones, and tablets. With a dedicated device type for TV […]
We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post? I’ll dig into data that helps demystify […]
So, you want to know how to connect with industry influencers. Well, take a number. All of your competitors want to engage with the relatively small number of people in your market with a great deal of expertise, authoritativeness, and trustworthiness (E-A-T). Why? Because these industry influencers can actually help you achieve measurable business goals. […]
