GettyGetty Throughout my career as a communications professional, I have helped dozens of entrepreneurs build their brands — from small startups that grew into large enterprises, to serial entrepreneurs who repeatedly brought successful new businesses to market. In those 20-plus years, I’ve noticed four common traits that led to their successes: 1. They embrace the […]
GettyGetty For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. ARTICLE CONTINUES AFTER ADVERTISEMENT Many factors contribute to a brand’s success, but perhaps one of the most valuable is content […]
GettyGetty At the beginning of 2018, my agency and I decided to become unstoppable. We wanted to grow — both in team size and in our number of clients and projects — and we were determined to make it happen. While we had a great year, it wasn’t always an easy ride. Becoming “unstoppable” meant never […]
GettyGetty Customer engagement is the main objective in today’s marketing campaigns. Business leaders pore over metrics like impressions, likes, video plays and open rates in order to improve engagement and – the theory goes – to build brand loyalty and meet sales goals. But simply measuring engagement is yesterday’s way of marketing. A funny video […]
11 Actionable E-commerce Marketing Ideas Bonus Material: Ecommerce Marketing Ideas Swipe File Coming up with ecommerce marketing ideas can be really tough. Every ecommerce store in the world wants to have more traffic, to make more sales and to build a strong, recognizable, and trusted brand. Marketing can help. But marketing isn’t easy. If you’re […]
What do you think the No. 1 factor is in determining whether or not a customer returns to a restaurant? Most people might say the food. If the food’s great, they’ll be back. But that’s not usually the case. Service tends to be the leading factor. After all, poor customer service will drive customers away even if […]
Listings on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are. Creating a successful listing that won’t be suspended requires avoiding prohibited content, accurately reflecting your business, and complying with the rest of the policies below. We’ve come up […]
Creating leads for your business through thought leadership content is one of the must-know marketing trends leading into next year. Phrases like “inbound marketing” and “content strategy” are being thrown around everywhere. How does this translate for a majority of small businesses? Many small businesses are focused on churning out content on their blogs, measuring […]
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Many sites, from the small local businesses to the big corporate ones, are making similar mistakes. Here, we’ll give you an overview of the SEO issues we encounter […]
Google has changed a lot in 20 years. What started as an index of “just” a few million pages is now reaching into the hundreds of billions; what was once a relatively simple (if very clever!) search engine is now an impossibly complex brew of machine learning, computer vision, and data science that finds its way […]
