Technology | Page 291 of 455

Posted by JP Holecka

Five Lessons For Digital Agencies Taking The Leap And Building A Product

October 29, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

CEO of POWERSHiFTER Digital, and Co-founder of a funded luxury e-commerce search platform start-up called Luxxee. getty Selling agency services is volatile in the best of markets. Months are spent preparing, pitching and nurturing relationships; projects are won and revenue peaks, then work is put on hold, and weeks go by without new opportunities. Amid a […]

Posted by Jon Simpson

Bold Marketing Ideas To Push Your Comfort Zone And Reignite Your Creativity

October 28, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Owner of Criterion.B, overseeing client strategy and company culture. getty Launching a new product? Offering a new service? Looking to target a new audience? Ready to try something new or simply feeling like your marketing strategy has become lackluster? Whatever the reason, there’s no better time than now — during the most unpredictable year of the […]

Posted by Amy Osmond Cook

Five Ways To Cut Marketing Costs During The Pandemic

October 28, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Amy Osmond Cook, Ph.D., is the Chief Marketing Officer for Simplus. getty 2020 has been a doozy in every way, including economic upheaval related to the pandemic. According to a recent Forrester report, the current pandemic will lead to “deeper budget cuts with broader effects across the marketing ecosystem and broader economy.” However, that same report […]

Posted by Brandon Murphy

Weaponizing Data Versus Using It As A Tool To Humanize Consumers

October 28, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Partner and CSO at 22squared, helping our clients grow while making a positive impact on the world. getty Data has changed marketing and advertising forever. It’s allowed us to strategize, optimize, prove our successes and learn from our failures. It helps us target individuals, customize and personalize messaging, and create a well-measured sales funnel. But data […]

Posted by Susan Frech

How A Brand-Owned Community Can Future-Proof Your Brand For 2021 And Beyond

October 28, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder, CEO, and Community Powered Marketing pioneer, leading the company vision and SaaS platform innovation. Getty Marketers have been put through the wringer this year — a pandemic, protests, rising unemployment, boycotts, supply chain issues, the list goes on. Unpredictability will more than likely be a repeated theme of 2021. The good news is marketers […]

Posted by Expert Panel®

11 Smart Ways To Adapt Marketing Campaigns This Holiday Season

October 27, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Seasonal marketing campaigns may look a little different this year. Marketers might find that they need to modify or even totally upend commonly used tactics this holiday season to reach consumers who are in a very different mindset and facing a whole new set of circumstances. We asked Forbes Agency Council members about the forces […]

Posted by Simon Corbett

Marketing And PR In Uncertain Times

October 27, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

CEO of Jargon PR, a leading small international agency, delivering world-class PR campaigns that drive business results. Getty Our current pandemic reality does not share too many obvious similarities with the book Love in the Time of Cholera, but you could say that marketing and love are at least partly connected. After all, they both use […]

Posted by Neil Bedwell

Marketing’s Essential Role In Change: Gaining Insight On How Employees Feel

October 27, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Neil is Founding Partner at Local Industries, a Change Marketing consultancy using consumer-grade marketing to increase employee engagement. Getty Role, function, tenure. These data points tell you nothing about who someone is and what matters to them. They are at best basic descriptors of employee value to the business and at worst a two-dimensional way to organize […]

Posted by Giovanbattista Cimmino

How Virtual Events Can Improve Your Digital Marketing

October 27, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Giovanbattista Cimmino is the founder of CimminoMedia, a social media agency that helps clients grow their business. getty We are all familiar with events, conferences, trade shows and exhibitions. We’ve been using them for centuries to market and sell our products and services. Virtual business events are the digital adaptation of these in-person conferences and events. […]

Posted by Wendy Covey

Five Ways To More Effectively Reach Engineers And Technical Audiences

October 26, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

CEO of TREW Marketing. Content Marketing, Engineered Author and Podcast Host. Helps technical companies build trust and grow their business. getty If you’ve ever had the responsibility of marketing to an engineer or other highly technical buyer, then you’ve probably heard some variant of “My audience doesn’t like being marketed and sold to.” These buyers are […]

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