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Oganes Vagramovich Barsegyan, Founder and CEO of Digital Beverly Marketing Solutions, based in Los Angeles, CA.
In our modern world of technological advancements and consistent digital progression, businesses everywhere have considerable potential — let alone responsibility — to successfully maintain analytics through company dashboards. And, while plenty of dashboards offer access to necessary functions and vital information, custom dashboards hold the upper hand in providing companies with essential operations personalized for their needs.
Standard reporting can be a useful tool, but it doesn’t always allow you to get deeper insights into how you can successfully grow your business. Every company differs in significant ways, whether it be its purpose, goals or performance objectives. That said, custom dashboards allow you to create a space for you to visualize your data in the ways that will benefit you and your company the most.
To give you a better idea of how a custom dashboard can help you improve your business’s KPIs and ROI, I’ll uncover some of the most essential benefits. Here is how custom dashboards can allow you to optimize your business operations — one widget at a time:
Have Access to Valuable Insights With Custom KPIs
Creating a customized dashboard can open the door to more valuable and readily available insights into your company’s performance levels. Stay up to date with visuals that give insight into various areas that empower your corporation. From marketing data and sales to finance and inventory reports, a custom dashboard allows you to navigate your most valuable information from a single hub — whether that’s a desktop PC or mobile device. Moreover, a quality custom dashboard helps to integrate new business processes and measure the results in near real-time, evaluating goals against progress as you work to improve your operations.
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Take Control of All System Processes in One Place
Your company operates with plenty of working components that already require management. And, keeping your data across various sources can easily lead to unnecessary frustration. With a custom dashboard, you can easily incorporate your business’s multiple functions into one place where you can take the reins and manage each performance from a single system. Overseeing all of your system processes at once can save you time, energy and stress.
One of our past clients required custom combinations of multiple tools in one place to meet all of the needs of their company. The restaurant chain required a variety of systems to function and flow smoothly, and we integrated each one into a single hub, making it easier for the entire staff to access all parts of the system in one place. We incorporated a reservation system, order scheduling, a reward and gift card system, Google Analytics for advertisement and ROI measurements and customer email capture for future marketing campaigns. After their custom dashboard was equipped with all of the necessary processes, the client was able to access important information and conduct business more directly and efficiently.
Improve Team Focus & Cross-Functional Collaboration
With a custom dashboard, all employees and teams within your corporation can locate easy-to-understand data that correlates to their industry and personal career goals. Custom dashboards can enable each employee to analyze how their work performance has had a hand in company growth, encouraging focus and productivity. Teams can easily recognize how their work relates to business success, which ultimately leads to happy employees eager to continue participating in reaching additional goals and making informed company decisions.
Not only can all employees obtain valuable data regarding their capabilities, but a custom dashboard can also authorize vital collaboration between teams within the company. A custom dashboard can allow teams new opportunities for working together and decision-making through one system. You can quickly and easily share reports and other information with employees, enabling everyone to recognize company and team needs alongside essential performance insights.
Stay on Track With Company Goals
Although goals aren’t the only thing that keeps people in business, they’re some of the most important behind-the-scenes factors for success. Using a custom dashboard, you can easily map out your company and individual team goals and track business performance to ensure that they are being met. Improving ROI is a commonly shared goal between most companies, and custom dashboards can allow corporations to view and keep up with the essential details that play a part in increasing revenue. To meet your company goals on time, your custom dashboard can ensure that you are consistently informed, so you know which steps to take toward your primary objectives.
Not to mention, you’ll be able to save time with automated reporting. Rather than manually gathering data, organizing it and running analyses yourself, you can save a considerable amount of time with the help of a custom dashboard that will do all of your reporting for you. Once you initially set up all of your data sources, your dashboard can automatically track, maintain and create reports. While working alongside one of our clients, we found that after integrating automated reporting, they were able to reach their primary ROI goal three months sooner than originally projected.
Today’s world is ever-changing. Everything is consistently growing and advancing through new and improved technology, and businesses are no exception. Professionals everywhere benefit from custom dashboards that enable them to make informed decisions to further their businesses and keep up with industry standards, ultimately optimizing their success. A custom dashboard not only opens the door to a company’s in-depth statistics, but it can also allow businesses to improve KPIs and ROI through custom features, necessary insights and analytics, team productivity, and assist in achieving business goals.
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Author: Oganes Vagramovich Barsegyan, Forbes Councils Member
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