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Posted by Expert Panel®

Taking Over As A Startup’s New CEO? 15 Steps To Take Before Rebranding

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

A typical startup founder is incredibly devoted to the business they worked so hard to launch. Passing the torch to someone else to lead the venture as it grows can be a challenge not only for the outgoing CEO but also for the rest of the organization and the company’s customer base. Once a new […]

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Posted by Beth Noymer Levine

What Media Trainers Can Learn From Social Media

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty As a communication coach, I find that client inquiries for certain services come in waves. Lately, following a bit of a dry spell, I’ve had a wave of requests for media readiness training. Unexpected, but always […]

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Posted by Candice Georgiadis

How Brands Can Use Instagram Stories To Magnetize Followers

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder, Digital Day. getty Instagram currently has over 2 billion monthly active users. In turn, a whopping 96% of U.S. marketers who use Stories ads in their arsenal plan say they will continue using it in the next six months. On top of boosting follower count and raising brand awareness, Stories can help brands generate […]

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Posted by Brandon Amoroso

Surviving E-Commerce’s Great Customer Acquisition Crisis

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Brandon Amoroso is a Gen Z entrepreneur and founder of electrIQ marketing, a leading DTC e-commerce agency. getty Every individual in the e-commerce space can tell you where they were on April 26, 2021. It was National Pretzel Day, people were buzzing about the Oscars (even without an on-stage slap) and Bindi Irwin gave her […]

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Posted by Don Dodds

How To Combine SEO With Pay Per Click Ads To Achieve Greater Digital Marketing Success

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. getty Are you struggling to choose between search engine optimization (SEO) and pay-per-click (PPC) advertising? You can promote your website using either of these digital marketing tactics. Rather than only using SEO […]

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Posted by Danielle Wiley

3 Big Myths About NIL Influencer Marketing That Brands Need To Know

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Sway Group, an agency that specializes in influencer marketing, branded content and digital advertising. getty NIL officially became a red-hot marketing topic on July 1, 2021, when the NCAA enacted a rule to allow college athletes to profit from their names, images and likenesses (NIL). Now college athlete endorsements are on […]

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Posted by Brook Shepard

How To Respectfully Turn Down Clients (And Four Red Flags To Look Out For)

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and CEO of Mason Interactive, an award-winning performance marketing agency with locations in New York and Charlotte, NC. getty Not too long ago, we were approached by a fantastic brand via a referral, and we withdrew our agency from consideration. There are red flags in a client onboarding process, and this client exhibited none […]

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Posted by Bryan Scanlon

Crisis Communication And Resolution Lessons From ‘Pulp Fiction’

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder and principal of Look Left Marketing, an agency that delivers integrated content, media, influencer and marketing strategies. Hinterhaus Productions 2016 In Pulp Fiction, gangster Marsellus Wallace calls upon Winston Wolf (“The Wolf”) to take care of the “Bonnie Situation.” For those not familiar with the film, the situation involves a rather messy dead body […]

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Posted by Michelle Abdow

‘Free’ Advertising: Earned Media Takes Effort And Expertise

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Michelle Abdow is the president and founder of Market Mentors, a full-service marketing and advertising agency. getty Public relations (PR) is often an essential element of an integrated marketing plan. That’s because earned media, which can essentially be defined as winning news coverage, can be a powerful tool. Unlike paid advertising, coverage must be earned […]

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Posted by Nicholas Kraus

How B2B And B2C Companies Can Leverage TikTok

Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com getty In 2022, everyone wants a piece of TikTok. In just four short years, TikTok has become one of the most popular apps in the world, with over 1 billion active users. As Founder and […]

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