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Posted by Raman Sehgal

Three Ways To Avoid A Painful Rebrand Experience

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Raman Sehgal is the founder of ramarketing, an international agency helping firms raise profile & generate leads in the life science sector. getty Rebranding a business should be a joy, not a misery. After 12 years, we recently rebranded our company and, unfortunately, it felt like torture. As happy as I am with how the end […]

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Posted by Michelle Abdow

Media Consumption Is Over The Top: How Much And Where To Spend Is Key To Maximizing ROI

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Michelle Abdow is the president and founder of Market Mentors, a full-service marketing and advertising agency. getty The year of the pandemic could very well be called the year of media consumption. With more time spent at home, more media was inevitably consumed across linear TV, terrestrial radio and emerging subscription services. OTT (over the top) […]

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Posted by Kelly Ehlers

What Habits Should Stay (And Where Businesses Can Grow) After 2020

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and President of Ideas That Evoke, an influencer and social media agency focused on the beauty, lifestyle and luxury markets. getty If I could describe 2021 in two words, it would be “cautious optimism​.” The shift from hopeless to hopeful is one we’ve been waiting for since March 2020. Now, as people are getting vaccinated, […]

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Posted by Hamutal Schieber

Collaborations Are Everywhere — Here’s How To Succeed At Them

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder and CEO of Schieber Research, a leading market research company located in NYC. Trends and innovation expert and keynote speaker. getty “Originality thrives in seclusion,” said famous inventor Nikola Tesla, and some of the best creative minds of past generations echoed that idea, solitarily looking for those eureka moments that are few and far between […]

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Posted by Michelle Mekky

Turn That Rejection Around And See It For The Gift It Can Be

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President & Founder of Mekky Media Relations, a boutique PR agency based in Chicago with clients nationwide, delivering powerful publicity.  getty About six and a half years ago, I was emerging from my biggest life challenge — surviving cancer — and about to head into another incredibly difficult experience: losing my job. I had no idea this […]

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Posted by Evan Nison

New Markets, New Rules: Advice From A Cannabis PR Agency On Multistate Operations

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Evan is the President and Founder of NisonCo PR and Marketing. He also sits on the Board of Directors of NORML and SSDP. getty Last year was difficult for many, but in the cannabis industry, it was a year of new opportunities. In November, several states passed measures to legalize the recreational and medicinal use of […]

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Posted by Adam Binder

Agency-Client Relationships: How To Add Value In Your First 90 Days

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. getty Famed entrepreneur Jim Rohn once said: “A few simple disciplines can have a major impact on how your life works out in the next 90 days, let alone in the next 12 months or […]

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Posted by Nancy A Shenker

Technology Companies Need To Resurrect Unique Selling Propositions

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & CEO, theONswitch & nunu ventures. Getty I sat in on a SaaS company’s online event recently. We listened as the presenter (a founder and CEO) talked about product features and functionality of their company’s latest releases and enhancements.  The words “you” and “customer” were nowhere to be seen or heard.  “User experience” (UX) is a […]

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Posted by Mandeep Singh

White Label Partnerships: Benefits And Considerations Before Jumping In

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Mandeep Singh is the Founder of SEO Discovery. He helps businesses with 360 digital marketing services. getty Whether you work for other agencies or provide services directly to your own business clients, white label alliances can help your company grow. The term “white label” is a catchword in the realm of digital marketing. Basically, it means […]

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Posted by Oganes Vagramovich Barsegyan

How AR And VR Are Shaping Brand Engagement In 2021

Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Oganes Vagramovich Barsegyan, Founder and CEO of Digital Beverly Marketing Solutions, based in Los Angeles, CA.  getty There’s nothing quite like a global pandemic to change everything you know about reality. The new year brings with it a sense of change and innovation that’s particularly evident in the world of visual technology. Companies around the globe […]

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