When asked about TikTok, the majority of people will likely mention dances, funny sketches and other entertaining videos created by Generation Z users. Of course, that’s a big part of this social media channel, but it doesn’t end there. I’ve noticed more business-related content being created by millennials and members of Generation X. They’re sharing ideas about business, marketing and personal finance with other TikTok users.
I believe it’s time for professionals to start thinking about TikTok as an additional marketing channel — not just a place to find funny dance videos and hashtag challenges. TikTok seems to be just at the beginning of its growth, so now is the perfect time to start investing in it.
Here are my six best tips for using TikTok to market yourself as a professional.
1. Share Your Authentic Story
Forget the curated posts we’ve become so used to seeing on social media platforms. Telling your own real story as a professional is more likely to resonate with your audience and help keep them engaged.
2. Find The Trends And Add Your Own Twist
Explore the “Trending” and “For You” pages to see what kind of videos are most popular, and then create your own take. This can help you get more engagement and traction.
3. Use Business-Related Hashtags
Look for business-related hashtags that could help you reach your target audience. For example, #makemoneyathome has more than 3.4 million views, #digitalmarketing has more than 125 million and #SEO has more than 5 million.
You don’t need to add 30 hashtags to your videos. I’ve found that it’s better to focus on just a couple of hashtags related to the content in the video you’re publishing. The rest of the views will come from the “For You” page if your video gets enough engagement.
4. Create Tutorials
Tutorials can highlight your expertise while showing your audience how to do something useful. You could explain how to use digital tools to organize your work, share a useful website where you can find discounts to purchase items to start your business or show step-by-step walk-throughs that can teach newbies how to easily invest in the stock market or create a website.
Make sure your tutorials are fresh and in TikTok style (i.e., short and easy to understand). Consider using colored text to help your audience understand and remember concepts. Use humor, when appropriate, to make your tutorials memorable.
5. Use Popular Or Featured Music
TikTok wants to show what’s popular. Using a trendy song as the soundtrack for your video can give you a better chance of getting on the “For You” page. Just remember that while you can use any song in the TikTok music database, if you add a song that is not licensed, your video could run without audio or even get banned.
If you want to run display ads on TikTok (and not just publish organic videos), my advice is to avoid adding any song that’s protected by copyright, even if it’s licensed for use on TikTok, because the audio may not be available in certain countries. This could cause your ad to get less viewer engagement.
6. Use Eye-Catching Thumbnail Images
Thumbnail images are important on TikTok. When people are scrolling through hashtags or through trends, they will more likely be drawn to videos with an attention-grabbing thumbnail image. Consider using flashy colors and surprising movements.
Think about your thumbnail in advance, and try to add something flashy and eye-catching into the video.
TikTok is showing that it can get your content in front of thousands or millions of people even if you don’t have a big fan base. This means that professionals who want to showcase their skills don’t have to invest years in building a follower base. With consistency and quality content, you can get your videos in front of enough people in a few months and start building up your personal brand. It’s the right time to start using TikTok — not only as a fun app, but also as a powerful marketing channel.