Founder of LSEO, a full-service SEO Company, and APPEK Mobile Apps, a mobile app development agency. Raised $1.5M for Special Guest App.
There’s no denying the power of a good SEO campaign in 2020. If you look at most large or successful businesses in any industry, they’ve already taken advantage of SEO. Many of those businesses have been at it for years, but it is literally never too late to start.
SEO can be a big investment for any business, no matter the amount you have available to spend on it. Furthermore, SEO is something that will take several months before you really start seeing results. Wealthier businesses tend to have the funds to do more when it comes to digital marketing, but if you’re just getting started in the world of SEO and digital marketing, you might not have the budget to go all out.
However, not having a large amount to spend doesn’t mean you have to miss out on this opportunity. You can still reap some of the benefits of SEO without having a huge budget. SEO is more affordable than many other types of marketing, so even a small budget for an agency can be effective, but you can also try some DIY tasks.
So don’t let cost keep you from joining all the other businesses using SEO. Follow these guidelines to start your SEO campaign on a budget.
Know What Your Goals Are
If you’re working with a limited budget, now isn’t the time to spend without having a clear idea of where that money is going. Anyone who’s starting an SEO campaign should have their goals set in advance, and this is especially important when you’re trying to budget. Most businesses have similar goals when it comes to launching an SEO campaign, but they might vary slightly, requiring them to take different steps to get there. For example, do you want more organic traffic to your site, or are you looking for more cold-hard conversions? Once you know exactly what you want to gain, you’ll have an easier time planning how to get there.
Find Your Strengths
You may have a lot of talent on your team as it is without having to go out-of-house. There are aspects of SEO that some members of your team might be suited to taking on with a little help. Perhaps they have the skills to write SEO content or the critical thinking skills to perform effective keyword research. If you have people who can take on this extra work, you would do well to use them to save some money. There are also plenty of free SEO courses, or ones that aren’t too expensive, that might help your team learn how to hone their skills.
Fix Old Mistakes First
Of course, many of us have big ideas we’d like to implement as soon as we get started with an SEO campaign, but start with what you already have. Creating a perfect website can be difficult, especially for those who haven’t had digital marketing help in the past. While it might not look like it at a glance, your website probably has some technical issues that are holding you back. If you have a limited budget, starting anything new while you have existing problems could be a huge waste of money. Even if you execute your new efforts perfectly, there is only so much you’ll be able to get from them if you’re building on top of old mistakes. If it’s been a while since a professional looked over your website, a site audit might be one worthwhile use of your money.
Use Free Tools
If you’re working with an SEO agency, you’re getting not only their skills and expertise but also the benefits of their resources. Not having access to this type of talent or the tools they use can make it seem impossible to make SEO work for your business. They might take some time and effort on your part to learn how to use, but there are plenty of free SEO tools, many of which come with courses that teach you how to use them. Some of these free tools can help with optimizing pages, finding keywords and even improving your technical SEO. By taking advantage of everything you find, you can accomplish some basic SEO on your own without having to spend anything. Just don’t be afraid to put the time into learning the tools. They could end up being your greatest investment.
Check Out The Competition
Even if your business is still new, you probably know who your competitors are and keep close tabs on what they’re doing so you can keep up with the products and services they offer. Doing that can keep you focused on providing your own customers with something even more valuable. You might not have ever considered examining your competitors’ websites and how they differ from yours, but a big part of SEO is getting ahead of the competition. With just a little research, you might find that they’re doing something that works that you could easily implement yourself. Keeping an eye on your competitors is a key part of running any SEO campaign, but it can be especially important when you don’t have a big budget.
Anytime you do something with a small budget, you may have to deal with extra hurdles or make some sacrifices. Everyone wants a large budget for everything they do, but when reality dictates otherwise, you have to be ready to respond. When it comes to SEO, it is possible to save money while doing well, but it may require time and industrious skill acquisition. Even if you’re starting small, you can eventually be rewarded for your efforts and get the chance to make your SEO even better.
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Author: Kristopher Jones, Forbes Councils Member